Volume Based Link Building Is A Huge Trap
Here’s the scenario. You have a website and you are unfamiliar on how to market a business online, so you decide to research and you discover boat loads of information on how important building “massive” amounts of links to your site is crucial in its growth. Does this sound familiar? It does hold some value but it is not entirely true.
Purchasing a directory submission package from a website online thinking that your information being placed into 5,000 directories is going to do something for your site is false. If you really do your homework and research top search marketing editorial resources you will see that these types of efforts really don’t do anything for you.
If you speak with a company or search engine optimization professional and they tell you that you need to acquire thousands of links you are not working with someone that truly understands the industry. Good quality links really take some time to acquire and if you are in an industry that is competitive it is going to take even longer. Anything in life worth working for takes time, patience and dedication so don’t assume a little directory submission is all of a sudden going to make your website successful.
When you first launch a website or simply decide to start marketing yourself it will get frustrating getting those really nice juicy links pointing to your website right away. If you stick to it and really focus on writing good quality news worthy information over time you will see those nice links coming in but you have to put a plan together. Think outside of the box and start writing about topics that haven’t been beaten into the ground. Don’t fall for traps where people tell you that it is necessary you purchase their packages that promise to generate thousands of links for you. Chances are those links are sitting on useless websites that will generate virtually zero to no power.
Put a plan together on how you can build links so you can visualize your steps and think about your process. Try putting together writing pieces that you know will get some good attention from your community and you will eventually see your links build consistently.
8 Responses to “Volume Based Link Building Is A Huge Trap”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
A lot of sites that lose their rankings usually have links that can be traced to Link Farms that get them links to forums or blogs that aren’t relevant, or have nothing to do with their niche market. That’s why mass linking can do more harm than good, plus you throw money on those links with little to no ROI.
Thanks MicroSourcing for reading and your comment!
This so true, the mass submission type of volume linking can also be blog comments and directory links (aka link farms).
Thanks again!
Nick
First of all i guess you are referring to content websites. E-commerce websites need a completely different approach for example. You can’t have fresh everyday quality content for such a website unless you have a supplemental blog to it.
Content is the king but links are the queen…
Of course quality is preferred over quantity…
I’ve seen sites with 5x less backlinks than others ranking far better because of authority backlinks…
Nice post. Thanks for sharing….
Hi Geobak,
Great points and I agree at the end of the day, great link building should be about building authoritative links…
Thanks & Take Care,
Nick
We find clients with that dangerous thing – a little knowledge – are liable to put quantity over quality and of course want instant results too. Easy really, isn’t it! ……..
We do try our best to educate them past this stage and articles (and sites) like yours are very helpful in this. Keep it going!
Thanks for reading Dave!
Exactly! SEO education for our clients is essential! That is why I have this SEO blog and newsletter!
Thanks again for reading!
Nick
You actually make it seem so easy with your presentation but I find this matter to be actually something that I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!
[...] said and done , i would like to advice you to not run after volume based link building as Nick explains [...]