Black Hat SEO Techniques to Stay Away From

Writing by Nick Stamoulis

At some point you might be enticed to try and venture out into the black hat SEO area but do it with great caution. It might sound great to achieve results quickly but you run the risk of having your website simply disappear overnight. What will you do when the website you have been trying to build up for many years simply disappears? Black hat SEO techniques that I recommend STAYING FAR AWAY FROM: Buying Links: The search engines hate this and they have already said that it is not allowed yet people still try and do it. It might sound nice to buy a link but if it gets traced back to you and how you acquired that link you could quickly see a penalty appear CLICK HERE TO READ MORE...

Don’t Go SEO Crazy!

Writing by Nick Stamoulis

If there is anything true to search engine optimization it is that when you tend to obsess over one particular method or action eventually it gets your website into trouble. Here are some things you should never be obsessing over when it comes to your SEO program: Pagerank: Obsessing over Google Pagerank could eventually get your website into hot water. What I mean by this is that people tend to get so focused over increasing that little number in the tool bar that they lose focus around actually growing their business online. Google Pagerank sometimes makes people try to cut corners which eventually will come back to bite you. Content: Content is still probably one of the most important aspects to growing your business online but CLICK HERE TO READ MORE...

Industry Specific Link Building Tips

Writing by Nick Stamoulis

Industry specific link building like everything else out there in the search marketing industry is changing on a constant basis. Cookie cutter approaches really don’t work anymore and it takes some real creativity to really build up some nice links pointing to your website. Going through the notions of link building is still very important but trying to think outside of the box is what it is going to take in order to really take link building to the next step. Here is a short list of suggestions of how to build industry specific links to your website: Industry Specific Link Building Tip#1 – Build a Widget: If you are in an industry where creating a widget that others can link right on their website could CLICK HERE TO READ MORE...

What to Write on Your Company Blog?

Writing by Nick Stamoulis

If you are having a hard time approaching your blog and really trying to make it into something powerful for your business you need to approach like it is the only voice of your business. Stop looking at it like it is just a blog and look at it as the most powerful communication tool your business has. Your blog should be a lifeline for your business and not just somewhere to post new content to your website. Company News: Use your blog to announce all new company information that might be happening. Whatever it might be write about it in the blog if it has something directly to do with your business in some way. If you got a new product or even a new CLICK HERE TO READ MORE...

New Bing Webmaster Tools Are Here

Writing by Nick Stamoulis

With Bing’s recent step up to compete against everything Google they have also ramped up their webmaster tools to allow serious website owners looking to really make an impact in Bing to carry out their plan. The new Bing’s Webmaster Tools have been long anticipated because they never really competed with the Google webmaster tool set before. Now things have changed. The Bing Webmaster Blog had this to say: “The redesigned Bing Webmaster Tools provide you a simplified, more intuitive experience focused on three key areas: crawl, index and traffic. New features, such as Index Explorer and Submit URLs, provide a more comprehensive view as well as better control over how Bing crawls and indexes your sites. Index Explorer gives you unprecedented access to browse through CLICK HERE TO READ MORE...

In House SEO – Find the Right People

Writing by Nick Stamoulis

The great thing about building your business through SEO has been for smaller businesses, it is really a level the playing field and allows everyone to be competitive. You could be a business that doesn’t have a tremendous marketing budget and really make a significant impact online with a little elbow grease. All you need to do is make some time and learn the craft of marketing a website in the online space and you can quickly gain some much needed visibility through your SEO efforts in house. Offline you didn’t really have that choice, you either paid for the effort or it didn’t happen and the online space has really changed the way businesses now communicate with the masses. Just because you do not CLICK HERE TO READ MORE...

Google Gives SEO Link Building Advice

Writing by Nick Stamoulis

The way the search engines operate is almost always changing. Sometimes the changes happen while we sleep and sometimes we are given a heads up way in advance so that we can prepare for the blow. Regardless building links is always going to be an integral part of building up a business online. In a recent blog post Google gives their advice on some ways to build up nice quality links pointing to your website in order to get on Google’s good side. “Directory entries are often mentioned as another way to promote young sites in the Google index. There are great, topical directories that add value to the Internet. But there are not many of them in proportion to those of lower quality. If CLICK HERE TO READ MORE...

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