Holiday Online Marketing Checklist
With the holidays right around the corner if you have not begun making the necessary preparations to get your business message across you are a bit behind the eight ball. Don’t worry though because there is still some time to get going fairly quickly and start hustling to get things done. Four of the largest holidays are all crammed into the next few months and with those holidays come lots of holiday shoppers. Forgetting a certain step when marketing a website for the holiday’s, which is often times the busiest time of year could cause revenues for the year to severely dip. Typically for the end of the year holidays most businesses start planning and preparing well into the beginning of the new year but if CLICK HERE TO READ MORE...
Blog Posts to Read Week of October 28, 2010
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Case Study: Dell Becomes a Socialprise This blog post talks about Dell, and its ever evolving social media strategy, and how the entire company has adopted social media as a better way to do business. Creativity, Innovation, Leadership and Market Disruption: Lessons From An Underdog This post does a great job explaining three important factors that one can apply to their professional lives, including having clarity of purpose, maintaining creativity, and the importance of a support network behind you. Pipping the Ace CLICK HERE TO READ MORE...
Natural Link Building Wins
The best type of link building happens when the search engines don’t think it is happening forcefully. This meaning search engines like to see natural growth when it comes to marketing a business online. When search engines see a nice steady natural growth there is a certain amount of trust put into that domain which gives it the ability to climb a bit quicker. Why does link building need to be natural? Search engines hate manipulation of search results. They do however understand that companies need to perform proactive marketing efforts in order to achieve those natural growth abilities. There is a thin line between too much sometimes and not enough which is why you’re marketing should look as natural as possible. A website that builds naturally CLICK HERE TO READ MORE...
Repercussions of Avoiding SEO
If you are a business online who has an audience lurking around and you avoid search engine marketing it is a lot like forgetting to put underwear on in the morning. Since search engine optimization is really the process of proactively marketing your business online avoiding SEO is like avoiding marketing yourself online which could result in a death of your business over time. Here are some problems your business could run into from avoiding SEO as part of your online marketing mix: Becoming Invisible: Avoiding the online space to voice your business message and market your company could eventually lead to your brand simply disappearing. As more and more people turn to the online space to find what they need less and less focus is CLICK HERE TO READ MORE...
What’s New in SEO for October 26, 2010
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT’S NEW THIS WEEK WITH GOOGLE: Optimizing Sites for TV Google announced that its Google TV platform now optimizes your site for viewing from the comfort of your couch. Optimizing your site with Google TV's "10 foot UI" (User Interface) will provide those viewing from their couch with a better experience by allowing for such things as larger text, site navigation using the remote control pad, and more visible selectable elements when navigating the site. CLICK HERE TO READ MORE WHAT’S NEW THIS WEEK WITH BING: Bing and Microsoft Tag Make Downloading the Perfect App a Snap Bing announced the launch of "Microsoft Tag" CLICK HERE TO READ MORE...
SEM Strategy: Less is Much More!
I still bump into website owners that think they need to dump an exuberant amount of content on a weekly basis in order to acquire “links” for their website. What these website owners sometimes have a hard time understanding is that less is often times more. In 1997 more was beneficial but the algorithms have gone through many changes since then that many website owners seem to forget or simply don’t understand. Article Marketing More: Writing 500 articles a month hoping it will make an impact on your website when in reality it most likely will hurt it. Less: Writing one or two strategic articles and targeting industry locations where they can gain high visibility is a less approach that could lead to greater visibility. Social Media Marketing Communication More: CLICK HERE TO READ MORE...
Twitter Business Tips to Follow
Twitter is one of those areas that really doesn’t have a specific approach for every business but rather a variety of approaches that businesses can take depending on what is right for them. Twitter can work great when approached like a real business tool and not just a way to spam your audience. There are many ways you can really leverage Twitter for your business. Here are few starting tips to consider to help Twitter build your online business: Twitter Business Tip#1: Promotions If you have promotions for your business and you are not sure how to exactly go about pushing them out there dropping them into your Twitter stream is a great way. Not only does your audience see them but Twitter posts do appear CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
