How To Create Great Content
Great content doesn’t just happen overnight. It takes time to learn and understand how to structure industry leading content so it works for your website, article or press release. There are some areas that every piece of content should always focus on regardless of what the topic might be.
Here are a few useful tips to help you create great website content:
Don’t Rush: Some of the greatest ranking blog posts and articles are usually ones that clearly took some time to write. Whether there was significant research involved or the structure itself took time don’t rush your writing simply just to fill up white space.
Take A Stand: With every article you are either on one side of the fence or the other. Position yourself and argue your point and stay focused on your major points to get your message across.
Take A Chance: Don’t be scared to offend people with your content. Not everyone is always going to like what they hear and if your content is edgy enough a lot of people might link to it. Remember that people like drama, as much as they might tell you they don’t people like to see others get fussy with online content.
Personality: Don’t write it like a robot. Put some personality into your content. The little extra touch might go a lot further than you might think.
Make It Attractive: Make your content easy to read. Use bolded H1 tags and short paragraphs so a reader can scan through it and pick out exactly what they need. Don’t just have one long paragraph of text because that is very painful to read for most people. With everyone’s busy lives and so many blogs to keep up with you are going to have to make it very easy to read.
Punctuation & Spelling: Not everyone is an amazing writer but careless spelling mistakes and missing punctuation could result in a loss of readership. When your readers start calling you out on your mistakes that is when you will have a problem.
If you truly want to be a great writer start writing every single day and build up your stamina and skill. Overtime the words will just flow without even trying…this can be some of your best content!
12 Responses to “How To Create Great Content”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
Sound advice, for writing in general not just ‘content’. Making text attractive to read is essential in my line of work – SEO & web design a lot of content is required to build a strong online campaign. So the content has got to pull people in. Styling is the key.
I think most people struggle with the “Make It Attractive” section. Quite often I am reading articles and get lost in the middle of a huge paragraph. Bolded headings and clear sections are always good.
That’s good information on content to consider. Any clues how can you promote a directory or forum to increase traffic.
Hi Rory and Rob, the “Make it Attraction” point is so very important (along with all of my other points too!
Good points. I’m not concerned about spelling and punctuation though as most word processing software actually have effective spelling checkers.
Thanks for reading Wade!
You would be surprised how many times I see poor spelling and punctuation (and bad grammar) in either blog posts or content…
It’s true. I’ve seen spelling and grammar errors, and I’ve seen bloggers use wrong words altogether, in even some of the top blogs. Just yesterday I was reading a very popular blog and the blogger used an incorrect word that sounded similar to the word he was trying to use, and it made me wonder if he used transcription software or something. It’s a turn off when a blogger knows they have thousands and thousands of readers, but post with errors anyway…
Hi Melanie,
Thanks for reading and sharing your thoughts…
It is amazing to see many of the great bloggers out there that don’t have a good proof reader..
Thanks again & take care,
Nick
i like the “personality” part. i’m writing for a b2b product and sometimes, it seems inappropriate to use my own “voice” when i’m writing. thanks for the tip!:D
Hi Julie,
Thanks so much for reading and sharing your thoughts!
Having some sort of personality is essential when it comes to crafting good quality content.
Thanks again for reading and your comment!
Nick
Any hints on how long or short the posts should be? Or does that depend on the subject and the way it is presented? Any user data on the “perfect” length?
Hi BangkokBeyond,
Thanks for reading and your comment…
I normally recommend anywhere from 350 to 500 words for a post of content, depending on the topic. I normally am against very long posts unless there is a reason to do so…
Hope this helps and thanks for reading!
Nick