Ways To Increase Your Website Conversions
Increasing conversions of anything is usually a trial and error type of situation where you are consistently moving buttons and text in order to figure out exactly how things need to be positioned to work much more efficiently.
Here are a few ways to improve and increase website conversions:
Website Colors: If you want someone to click on a button try using different colors of the button and see how they respond. Sometimes changing the color is all you need for visitors to shift their eyeball over to that location.
De-Clutter: Is there too much distraction on your web pages? Are visitors wandering around or off the site with little to no direction? Try cleaning things up a bit. Remove text that doesn’t need to be there, get rid of those useless Google ads and if you have affiliate banners that have not generated any income for you in the last 12 months why on earth are they still there?
Sizes: If you are putting emphasis on your phone number increase the size of the text. Make the number or email much larger and prominent on your website so it stands out to your audience. The same goes with website buttons, make them big.
Business Messaging: What is the goal of your website? Is your business messaging coming across how it should and where it should? Your business message should be visible exactly where your audience’s eyes hit the page. It should also be clear and concise so a visitor does not need to figure out what you do. If they have to figure out what you do your website will ultimately fail.
Website Speed: Not many people think about this from a conversion stand point but think about your site speed. If your pages take quite a bit of time to load you might end up losing website visitors from frustration.
There are many factors that fall into place when it comes to website conversions and they all have to be working properly. Take the time to test out different efforts in order to see how they respond for you. Over time you will find the right position for everything to work properly.
8 Responses to “Ways To Increase Your Website Conversions”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
Great tips, I’m a web designer and conversion rates are essential for online success. Its all very well having a nicely designed site but if you don’t get any enquiries from it the website is useless. All great tips above, always be mindful of call to actions “Contact Us Today” etc make sure users clearly understand your website.
Hi Rory,
Thanks for reading and sharing your thoughts! It is amazing sometimes having good call to actions really to make the difference in leading to more and better conversions…
Thank again & take care,
Nick
Hi there, what would you say are the most important factors in increasing page speed? I know that externalising javascript and CSS helps, plus re-sizing images.
Hi Rob,
Thanks for reading and bringing up page load time! It is also an essential part of increase conversions as well.
Here is a blog post that I wrote about page load time a few months back:
http://www.searchengineoptimizationjournal.com/2010/05/14/load-time-important/
Thanks again & Take care,
Nick
Good tips Nick.
Perhaps more fundamentally I suggest you should ask yourself on every page – what do I want the visitor to do here. Are the actions clear?
We have an article at http://www.net-commerce-solutions.co.uk/articles/improve_web_site_sales_conversion.html if anyone wants more ideas
David
Thanks for reading Dave and for sharing your article as well! I am sure our readers will find it helpful…
Thanks again & take care,
Nick
Nick, thanks for your always helpful newsletters . I have a question- which is better for Seo – a HTML website or one using cms (content management system)? We are currently on a HTML platform but our website is constantly updated and we outsource this update. Cms would let us do things ourselves. However we made a conscious decision to go with HTML a few years ago because we understood that HTML was better from an Seo perspective. Just wondering whether the situation has changed … Thanks
Hi Moon,
Thanks for reading and your question! This is a good one for sure!
Things have certainly changed, HTML does well on the SEO side of things, but so does some of the good CMS systems out there, such as WordPress, Drupal, Joomla….
Hope this helps.
Thanks!
Nick