Optimize Your Blog and Each Post

Writing by Nick Stamoulis Tweet

If no one is reading your blog chances are you need to really do some tune up efforts to increase the optimization of not just the blog but also each blog post. Many bloggers don’t realize that there are many different things other than just writing well that can lead to an increase in the efficiency of a blog.

Here are the areas that you should focus on when optimizing a blog or a single blog post:

Home Page: The home page should have a well optimized title tag and description utilizing keywords and having a nice robust description on what the blog is about.

Blog Description: Have a blog description of what your blog is about that consists of 200 words or so utilizing any keywords that you might be targeting. Include this somewhere on the home page for the search engines to be able to pick up.

Categories: Having to many categories can be a problem also. If you start a category for each post or every few posts and neglect to fill up that category you could run into a problem also. Keep your categories tight and frequently update them to keep your search engine optimization power funneling down into those focused categories.

Meta Info: Most blogging platforms these days have plugins that allow you to tighten up the SEO for each post allowing you to update the meta info and even target keywords. If your blog has this ability it should be taken advantage of each and every time.

Content: Your blog post should always include some keywords you are trying to target while keeping your post as long as possible. You want your post to have some substance to it so make sure your content is longer than just a few sentences. And always write your content for humans aka your audience reading your blog first, NEVER for the search engines. The white hat rules apply for your blog as they do for your static website.

Internal Linking: Internal linking is an important part of search engine optimization. If your blogs have actual pages try linking those pages once in a while to blog posts while always using anchor text of targeted keywords. Also if you have blog posts that are high trafficked posts link those posts to other similar posts using keywords to strengthen your internal SEO.

There is a variety of techniques you can apply to strengthen your blog’s search engine optimization aspects. Remember that it takes time for the changes to take effect so be patient.