Blog Posts To Read Week of November 4, 2010

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Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do!

Google Place Search – What is it & How Do I Survive?
This post talks about the newly launched Google Place search function and the features it now provides. The question here is, how now will this new change affect the visibility of businesses that aren’t in the top 7?

Is the mobile activity you are counting really mobile?
This post brings to light the fact that the metrics to measure mobile marketing aren’t keeping up with the ever evolving mobile market. Another factor to the skew in measurement of mobile, is that there lacks an understanding of exactly what is considered “mobile.”

Create Shorter URLs For Increased Usability and SEO
This is a great post that talks about the importance of having clean and short URL’s, it really does make a difference in the visibility of your site and the effectiveness of your SEO efforts to keep those URLs short and sweet!

The Latest Gossip on a Site About Gossip: TMZ
Ok so the subject of this post isn’t anything I usually comment on, however, it struck a chord with me. This post talks about TMZ.com, a celebrity gossip site, and the success it is having while competing against sites like people.com. Their success is a result of a strategy focused on differentiation, bringing something different to the public, that now many other gossip sites are trying to emulate!

The pre-holiday internet marketing checklist: 20 things you should be doing but probably aren’t
This post talks about 20 items as a business owner that you should be doing right now to effectively market yourself online for the upcoming holiday season. Things like vamping up your local search efforts, twitter and facebook promoting, and site housekeeping issues are all highlighted. Tis the season, so why not make sure your site is visible, and turn those potential online shoppers into definite ones!

How far should Google go with its ‘brand’ boost?
This post talks about the “brand” boost feature that Google had started experimenting with this year and how it highlights the well known brands, and leaves the smaller brands in the dust.

The Dawn of The Social Consumer
This is a great post about social media, brands and consumers and the connection of all three. The fact is that consumers are social, so brands need to realize that and appeal to consumers in the social space. It is mutually beneficial both for brand and consumer.

5 Reasons Why Viewers Might Abandon Your Video
So are you one of those who puts lots of time and effort into your video marketing only to find that it isn’t paying off? This post talks about reasons that viewers might be turned off by your videos. Length, quality, and lack of interest are all factors that can turn viewers away from your efforts.

These were the our favorite blog posts this week. Check back next week for more!