Content Promotion Techniques That Work
Do you write lots of content that seem to get swept under the rug only to never be seen or read? You have to realize that there are thousands of articles, blog posts and all types of content being placed online almost every single day so not all of them can get the recognition that they deserve by your community. It takes time to acquire the writing skills and marketing techniques to really get others linking to your article and reading all new material.
Here are some ways you can strengthen the visibility of your content:
Content Promotion Technique#1 – Social Bookmarking
Social bookmarking sites such as Digg and Stumbleupon are great for pushing out articles. With the ability to alter titles and include a description you can really give your article marketing the extra push it needs.
Content Promotion Technique#2 – Twitter
Take that article and place a link along with the title in your Twitter stream. If you have a keyword in your title always use a hash tag in your Twitter stream to further its reach. Submit your article a few times in your Twitter stream over a short period of time. If your article is popular it won’t hurt to submit the link more than once during a few week span of time.
Content Promotion Technique#3 – Facebook
If you do not have a Facebook fan page for your business you should have one. Take the link to your article and drop it into your Facebook page for your audience to see. Even if you do not have many fans in your account you can still gain visibility in the search engines due to the indexing of many social platform links.
Content Promotion Technique#4 – LinkedIn Groups
LinkedIn groups are an amazing way to generate great targeted visitors to your website for those of you that at want to attract business readers. Join like-minded groups and submit your article into the stream of conversations and you will generate traffic and exposure to your content in no time.
Content Promotion Technique#5 – Niche Social Bookmarking
Some industries have social bookmarking websites dedicated towards a specific area of interest which can often times lead to very targeted website visitors. If you have any for your industry take the link where your content sits and submit it to your niche social bookmarking website.
9 Responses to “Content Promotion Techniques That Work”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
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Great Article. But I have to say that if I did not do SEO for a living I probably would not use Twitter. It seems like it is almost 100% spam. Rarely do I find anything useful.
Great info blog rss feed is also one way of content promotion…if one constantly post blog on selected subject.
Also if you are having a blog for your serives or website then you should also look at submitting your blog(s) to blog sites like Technorati and Blogged.com
Thanks for sharing this technique. Numbers 1 and 5 are missing from my routine–I’d like to give those a try. How do you find a “niche social bookmarking website?” Do you run a search for “[topic] + social bookmarking” or is there a hub where I can find a list of them that you know of?
Thanks again.
Jonathan, I empathise with your view of Twitter, but I think it depends on your approach.
The approach I take is NOT to follow everyone who follows me; it is NOT to build the biggest possible list of Twitter followers; it is to build a list of resources and people to follow that I find interesting and often (if not always) have interesting things to say and/or point out useful resources.
If any one Twitter sources goes into Tweet overkill, I ditch them.
Bigger is NOT necessarily better.
While social networks like Twitter, LinkedIn, and Facebook are great for building community, and temporary traffic, they aren’t all that responsive in terms of SEO boost.
Bookmarking does tend to handle that third leg of SEO, social approval.
If you haven’t heard of Synnd and Charles Heflin, you should investigate this. In two years of operation, they’ve produced notable results in this area – but again, do your own studies as this isn’t for everyone.
I agree totally about not following everyone who follows you. It is pretty time consuming but I check the profile of everyone who follows us and only return the follow if it could be relevant.
We are embarking on ways in which we can get better online results, this articles really helps. thanks, Saverio Manzo, Thinkinsure ltd., Canada.
Thanks for those tips. How can we measure our success through those media social sites? More visitors or what? Also it would be great to know the nich social websites which is mentioned in #5 tip.