Top Online Brand Monitoring Tools
At some point in time you might find yourself building up quite a bit of chatter in the online space and it might make sense to start keeping track of what people are saying about you or your business. Regardless of whether it is good or bad, you might want to leave some comments behind to strengthen the overall conversation online. Here are some tools that can help monitor your online brand: Google Alerts Google alerts are free and easy to use. All you need to have is a Google account where the alerts can be emailed to. They will patrol virtually all organic material like articles, press releases, and blog posts to see what others are saying and send you a link so that CLICK HERE TO READ MORE...
Justify SEO Within Your Company
It is unbelievable but there are still business owners, managers, and even CEO’s who simply don’t believe in search engine optimization. Some people still actually think that it is a fad and that they just don’t need it. Personally, I think this is a very narrow minded way of thinking but that is just my opinion. The clients that you acquired face to face might not always be around. There are new generations coming up quickly that find all of their information online and that is simply not going to change or slow down anytime soon. Here are some recommendations for people who need to make the case internally to justify the cost for a search engine optimization program: Call for Meetings Trying to catch the CLICK HERE TO READ MORE...
How to Divorce Your SEO Client
This next post is advice for fellow SEO consultants out there. It doesn’t happen all of the time, but from time to time you will get an unruly client that is completely unmanageable or simply not a good fit. Don’t beat yourself up over it; it simply does happen. It comes with the territory and it all depends on how you handle it. Sometimes you can get an idea prior to taking on a client that it might happen and sometimes you get blindsided 6 months into a campaign. Here are some tactics to use to go separate ways safely: Be Nice About It You don’t want to burn your bridges because of how you go about this step. Always play nice regardless of what happens. CLICK HERE TO READ MORE...
Blog Posts To Read for January 27, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Why You Need an SEO and Internet Marketing Consultant This post lists six reasons that you should hire an SEO consultant. Reasons like “to find out what you are wasting money on” and “having someone to run ideas by” top the list. CLICK HERE TO READ MORE Why a Link Analysis is Anything But a Waste of Time This post explains why a thorough competitive link analysis is important. Before starting a campaign it’s important to be aware of your surroundings. CLICK HERE CLICK HERE TO READ MORE...
Content Copywriting Tips to Use Now
Everywhere you look these days online everyone is ranting and raving about having great quality content but to some, writing great quality content is not so easy. It is pretty obvious that content marketing has become a very important aspect of growing a business in today’s marketplace. However, many people are still not sure what it really takes to put together great content. Lots of businesses, journalists, and entrepreneurs are putting out amazing content each and every day which is why you have to work at it every single day in order to really get it right. It won’t happen overnight, but eventually some of your writing pieces could catch on. Here are some key content copywriting tips to use: Don’t Be Scared Don’t be scared to CLICK HERE TO READ MORE...
What’s New in SEO for January 25, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google search and search engine spam Google has new efforts underway to improve search quality and combat the slight increase in spam that has appeared in search results in recent months. Recently, Google has launched a new classifier that is better at detecting spam and improved their ability to detect hacked sites. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Sketch-a-Search Updated with Dish Search Yahoo! has updated its Sketch-a-Search iPhone app. It now allows a user to search for restaurants that serve a specific menu item within a targeted location on a map. CLICK HERE TO READ MORE...
Take a Diverse Approach to SEO
Marketing a website online is not always a straight forward process. Online clutter, fierce competition, and an ever changing landscape keeps things very creative for many website owners who are trying to pull in targeted web traffic. Very rarely will you find one specific location where you can pounce on web traffic because those areas simply don’t exist for most. If you do find a location like this consider yourself lucky. Here are several reasons why it is important to take a diverse approach with your SEO campaign: All Eyes On You The search engines can see what you do and how you market yourself by your marketing activities and efforts online. A diverse approach is what the search engines like to see coming from all websites. When CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
