Reasons to Decrease Your Website Bounce Rate
There is much more to launching a website than just building a few web pages and standing back and watching the visitors come in. There will be certain elements and efforts that work much more efficiently, but more importantly it will come down to analyzing data and watching how things respond and react on your website. Analyzing your visitor’s patterns and footsteps is a very important part of building a strong and successful online entity. One of the most important data tools you will ever be able to use to analyze your important analytics data is Google analytics, which allows you to track a large variety of important analytics data surrounding your website and how people respond to it. Bounce rate will be one of CLICK HERE TO READ MORE...
SEO and SEM Things to Leverage
When it comes to search marketing and promoting a website online, if you are trying to do it yourself you will quickly realize how much area there is to cover as a business. You have the social media giants in one corner, the search engines in another corner, and everyone is waiting for your company press releases and article marketing. Honestly, the list can go on and on and at some point you start to try and trim the fat so that you can really focus on what delivers value with the time that you have. What is your idea of value? Is it the same as my idea of value? How do we determine what is valuable as part of an SEO and CLICK HERE TO READ MORE...
Blog Posts To Read for February 10, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 10 Blogging Tips for Beginners and Experts This post provides helpful content tips for blog writing. The author stresses that a key to getting someone to read is to have a “killer title”. CLICK HERE TO READ MORE The Art and Science of Link Spam Detection In recent weeks the quality of Google’s search results has come into question. This post discusses Google’s response to the allegation. CLICK HERE TO READ MORE The Importance of Unique Content Google’s latest algorithm update is putting forth CLICK HERE TO READ MORE...
Online Community Building Techniques
Having some sort of online community surrounding your business is just a part of today’s commerce model. Online communities help spread your business message throughout their networks creating a nice stream of inbound traffic and eyeballs surrounding your company and its website. Everything has grown into a social level online and, depending on the nature of your business, you could very well require that word of mouth type of exposure to help grow your brand or company. Here are some ways to grow your online community: Be Friendly To Your Peers Whether it is Facebook, Twitter, or somewhere else, be as friendly as possibly with others in your space. Nobody wants to join the community of a “Debbie Downer”. Make an effort to be very nice to others CLICK HERE TO READ MORE...
Blog Writing Tips to Engage Your Readers
Making sticky blog posts that really gain some traction online is not always easy. You have to have some sort of plan and process in your head about topics that are really going to stick out in front of your audience. People want to read something that is going to make them think or smile and not possess an expressionless face after reading. How are you going to make your blog post create that reaction from your audience? Here are some blog writing techniques that can engage your readers: Write Something Fresh Try writing something that hasn’t been written before in your industry. If you want to get people coming back to your blog, give them something new and fresh to read. Don’t copy the approach of another CLICK HERE TO READ MORE...
What’s New in SEO for February 8, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Microsoft’s Bing uses Google search results—and denies it Google conducted experiments to understand how Bing is using their search results. This post includes screenshots of search result pages from both, displaying the similarities. Google claims that Bing results are a cheap imitation of their own. WHAT'S NEW THIS WEEK WITH YAHOO!: Quirky Queries: Zorilla, Trenta and Jennifer Lopez on Yahoo! Search This post includes a summary of some of the strangest search queries from the past month. Odd searches included "zorilla"; the most foul-smelling animal on the planet, Starbucks' CLICK HERE TO READ MORE...
Push Buttons to Increase Website Conversions
I hear all of the time about how websites generate traffic but nothing seems to convert. “We get a decent amount of traffic but nothing seems to happen”. Often times it is just little changes that need to be made in order to build confidence or trust in your website traffic. They want to see more than just products or services. Here are several buttons to push that can help increase conversions: Exchanges & Returns If you are an e-commerce company, you should have a clear area for returns and exchanges or a customer service section. This is extremely important because your online visitors need to be able to know that they can return something if they do not like the product. A Physical Address This might sound silly CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
