Conversion Metrics That Are Important to Understand
All of the search engine optimization in the world will not help your business grow if your conversion metrics on your website are just not positioned correctly. If you spend all of your time really worrying about rankings and forget that it is your website that needs to actually perform the final task, you could be missing out on a good amount of business.
I get traffic to my site but nothing happens, what gives?
Does this scenario sound familiar to you? There are lots of websites out there that receive generous traffic numbers but nothing ever happens. It could be a number of things ranging from website design, brand, company name, and overall conversion metrics misplaced on the website.
How should I change my website so that people reach out to me more often?
It really depends on what your goals for your business are. If you rely on the phone ringing then you are going to want to make that phone number visible in multiple areas of your website. If you want leads to come in to your sales department then you are going to want your lead forms as visible as possible.
Does web design play a strong factor in website conversions?
It sure does, but it depends on your situation and your industry. If you haven’t re-designed your website since 1999 and your conversions have really tanked, then it could be your design causing the problems. If you have new design but horrible graphics that don’t render correctly it could be the images. Also think about things like Google ads that might look tacky on your website.
How often do I need to make changes to my website?
It all depends on when things start to turn around with your website conversions. Websites require constant tweaking and changing as you grow so it might require more than you think until things are moving along how they should be.
Conversion metrics are one of those things that never really stop evolving when it comes to a website and business models. You will most likely be altering and changing these for quite some time.
6 Responses to “Conversion Metrics That Are Important to Understand”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
Great Article Nick. Its so easy to overlook the the important things like making sure your phone number is visible. But I had not considered making sure the phone # is in multiple places like that it seemed a little overkill to me. But it makes more sense now.
Great post. what good is 1000 visitors a day if no one buys or opt in. It is good to test differant versions. A real eye operner for me was looking at heat maps. Changing some of these really make conversions improve. Just changing your site to increase coversions you can double or triple business with the same amount of visitors
thank you
Jing
This is very interesting as it part of SEO that I had not considered. I would have liked a bit more detail given on what kind of changes i should be looking at though, and how to asses if changes are needed
With a new site , we recommend at least a burst of Pay per Click advertising to drive traffic to the site so we can test for conversion.
Better to find out early you have a problem or do some early rapid tweaking to improve sales rather than have the client wondering months later where the sales are…
Just have to say- Make sure your call to action is plain to see and easy to find and it helps to offer a bonus with anything you sell to help with conversions too.
Have a Great Day!
Thanks for reading and your comment Mark!
Take Care,
Nick