Blog Posts to Read for March 24, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! What I’ve Learned from 50,000 Facebook Fans The author of this blog post has 50,000 Facebook fans. He provides 10 rules that he tries to follow when interacting with his audience. CLICK HERE TO READ MORE The Long-tail Exposed This post provides information from a study which reveals that the long-tail CTR is 24% higher than short-tail. CLICK HERE TO READ MORE Top 5 mistakes to avoid for a successful online marketing campaign This post provides 5 tips for a successful online marketing campaign. CLICK HERE TO READ MORE...
Conversion Metrics That Are Important to Understand
All of the search engine optimization in the world will not help your business grow if your conversion metrics on your website are just not positioned correctly. If you spend all of your time really worrying about rankings and forget that it is your website that needs to actually perform the final task, you could be missing out on a good amount of business. I get traffic to my site but nothing happens, what gives? Does this scenario sound familiar to you? There are lots of websites out there that receive generous traffic numbers but nothing ever happens. It could be a number of things ranging from website design, brand, company name, and overall conversion metrics misplaced on the website. How should I change my website so that CLICK HERE TO READ MORE...
Download the SEO Best Practice Checklist Guide
The Brick Marketing SEO Best Practice Checklist Guide is my attempt to develop a comprehensive SEO guide for webmasters, business owners and marketing professionals looking to expand their knowledge of SEO. I know that there are a lot of sources out there, so sometimes it feels like there is a lot of information to sort through. This guide is my attempt to lay everything out in a step-by-step process so readers get all the information they need without being overwhelmed. The Brick Marketing SEO Best Practice Checklist Guide is based on my own SEO training workshop and mirrors the approach that Brick Marketing uses for our clients. I CLICK HERE TO READ MORE...
How to Find Great Blogging Ideas
Becoming a great blogger takes a little bit of out of the box thinking. Ideas and topics might seem easy at first but if you plan on writing consistently over time, eventually you might get a little bit of writers block. Ideas for blog post writing topics are all around us, we just have to know how to leverage some of the ideas to create new content for your own blog. Here are some great blogging ideas that I came up with: Lots of Reading: You should have a collection of other industry related blogs that you are reading on a weekly basis in order to not only fine tune your skills but to see the different styles that other bloggers are using to help build their CLICK HERE TO READ MORE...
What’s New in SEO for March 22, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: You’re changing the world. We want to help. This week, Google launched the Google for Nonprofits program, which will help U.S.-based nonprofits reach more donors, improve operations and raise awareness for their cause. More resources for those affected by the Japan earthquake and tsunami Googlers in Japan and around the world have been working to try and help improve the flow of information regarding the earthquake and tsunami. They have been working on centralized information, person finder, satellite images, mapping, translation, and donations. WHAT'S NEW THIS WEEK WITH BING: Bing Feature Update: Discover city attractions before CLICK HERE TO READ MORE...
Misunderstood SEO Concepts
Search engine optimization is not a straight forward approach and oftentimes requires experience and knowledge in order to get it right. Over the years some key important optimization techniques have been seriously misunderstood and completely butchered. Here is a list of common misunderstood SEO concepts that I came up with: Website Meta Info You shouldn’t have 100 keywords stuffed into your keyword section of each page of your site. There should be no more than 5-7 keywords in this space strategic to the material on that web page. Internal Linking Your web pages should not have more links than content. This is going to cause a horrible user experience and could even cause a penalty if really abused. Footer Links Years ago it was a popular measure to stuff many different CLICK HERE TO READ MORE...
How to Have a Cool Facebook Page
Is having a robust and user friendly Facebook fan page the new cool when it comes to web marketing? Since Facebook announced their fan pages years ago, businesses have been trying to figure out the secret sauce to building up a fun and successful fan page in order to build and grow a community. There are a number of ways that you can build up your page and get people talking but it is going to take a little bit of work. This doesn’t just happen overnight. Facebook “Like” Box For starters, you will want to incorporate a Facebook “like” box into your site somewhere so that your community can start growing. You need to find a way for people to become a member first. Showing CLICK HERE TO READ MORE...










