Does Google AdWords Affect Your SEO?
Google has certainly emerged as the search engine of choice in the past five years or so. Its market share is much higher than search engines like Bing and Yahoo! and some websites that were previously used for search, like AOL.com, have been forced to go in different directions entirely to stay relevant. While AOL still offers a search component, it’s become more of a news source. It’s not surprising. Google has become the king of search. Of course, there always seems to be a conspiracy theory or two surrounding “royalty”. One such conspiracy theory surrounding Google is whether or not there is a correlation between purchasing Google AdWords and ranking well in the search engine. This debate CLICK HERE TO READ MORE...
Blog Posts to Read for April 28, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 3 tips on how to protect your business on social media If used inappropriately, social media can hurt your business. This post includes tips on how to use social media wisely. CLICK HERE TO READ MORE Earth to startups: They won’t come just because you’re on social media Many startups fail because they have a “build it and they will come” mentality. This blog post states that it’s for a similar reason that companies fail at social media. CLICK HERE TO READ CLICK HERE TO READ MORE...
It’s Time to Get Your SEO Local
As you know, link building is an important part of search engine optimization. It increases your company’s brand and visibility online and establishes trust with the search engines. The more relevant inbound links that your website has, the greater the chance that your website will rank well. There are many ways to build your links. Popular strategies include article marketing, social networking, blogging, blog commenting, distributing newsworthy press releases and directory submissions. Another great way to build your links is to submit your website to local profile directories. Some people tend to think that only a local business should do this, but that isn’t true. Even if you sell your product or offer your services to people across CLICK HERE TO READ MORE...
Keywords Have to Match User Intent
Let’s say you took the time to do thorough keyword research (or hired an SEO consultant to do it for you) for your website, a wholesale fruit distributor that sells to restaurants. After weeks of combing through hundreds of potential keywords, you narrowed it down to your top five choices for every page. The keywords accurately reflect the content of each page and you took the time to update the Meta tags, H1 tags and page content so the keywords seamlessly fit without disrupting the user-experience. Not too long after you optimized the site, it moved up in the search rankings for your choice keywords. Everything looks great…but you aren’t seeing any significant in traffic. Houston, we may have a problem. There can be a variety CLICK HERE TO READ MORE...
Link Building to Build Trust—Video Lesson
There are a lot of components to link building: local profiles, directory submissions, blog commenting, social networking and more. However, the effects of link building are much greater than just increasing the number of quality one-way links pointing towards your site. Link building is also about building your brand and establishing a trust factor with the search engines and consumers alike. Watch the SEO Video Lesson from Nick Stamoulis below: For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for April 26, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: More predictions in autocomplete Google is improving its autocomplete feature which provides predicted searches while you type. Now predictions are made based on only part of a search, specifically the last word or words. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Search Trends: Earth Day 2011 Searches for “recycling” are down 56% compared to the same time period in 2010, but searches for “solar energy” and “wind power” have increased. WHAT'S NEW THIS WEEK WITH BING: A new way to earn with Bing Rewards Due to user suggestions, Bing has integrated Bing CLICK HERE TO READ MORE...
Learn PPC Campaign Management at the AdWords Advantage Online Summit
Are you a business owner looking to get your PPC campaign off the ground or take your current AdWords campaign to the next level? Are you marketing professional who wants to learn how to best utilize PPC for your company or clients? Then the AdWords Advantage Online Summit is the right seminar for you! Starting Tuesday, May 10th, this online summit spreads out over 2 weeks, with multiple sessions each week. Unlike regular marketing summits, the AdWords Advantage PPC training sessions have been designed to fit into the schedule of working professionals. Since it is online, there is no travel required! This means you can attend each learning session from the comfort of your own CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
