Mind Your Social Media Manners
It’s no secret that social media marketing has changed the face of the marketing game. Marketing is no longer a one way medium. Now, it’s a two way street and it’s all about communicating with your audience. Social media is a great way to get in touch with your customers, listen to their wants and needs, and respond to their inquires. However, many businesses are still confused as to the right way to market online using social media. Social media as a whole is a lot more informal than any other form of marketing. But how informal should it be? Remember, even though it’s informal, you’re still using it as a business tool. Therefore, it’s important to CLICK HERE TO READ MORE...
What to do When Your Link Building Gets Stuck
Sooner or later it is bound to happen. You or your SEO professional are in month nine of the year-long link building strategy and you’ve hit a wall. It feels like there are no more quality blogs to comment on, your list of directories to submit to is getting smaller and good, new ones increasingly hard to find and creating new content feels like pulling teeth. You’ve hit the link building wall. If you work in a relatively niche industry, you may hit this wall sooner than others. But don’t let this stop your link building efforts or SEO tactics in general. Here are a few ideas of what to do when your link building gets stuck: Don’t get frustrated It’s easy to feel like you are CLICK HERE TO READ MORE...
Link Building is Reputation Management
Online reputation management is the practice of monitoring the reputation of a person, brand, or company on the Internet. Everybody is online these days, looking for information about products and services. Therefore, managing your reputation online is extremely important in the business world. It’s often mistaken that online reputation management is something that happens after something negative has been written about your business in the online space. This isn’t true. There are two different kinds of online reputation management: proactive and reactive. A proactive campaign is for businesses that are just beginning to grow or for those companies that want to maintain a good reputation. A reactive campaign is implemented when a company has encountered a problem and CLICK HERE TO READ MORE...
Blog Posts to Read for April 21, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Social Meets Politics Millennials will play a large role in the 2012 election. This post includes information about how this age group communicates and tracks campaigns. CLICK HERE TO READ MORE The 5 Models Of Content Curation This post states that content curation focuses on helping people make sense of information by bringing together what is most important and includes five models for doing so. CLICK HERE TO READ MORE 5 Unconventional Sources for Blog Inspiration This post includes 5 ideas for what CLICK HERE TO READ MORE...
Keep Your SEO Success Going!
The most important thing to realize about search engine optimization is that it’s different than other marketing methods. Unlike traditional promotions or pay per click ads, which can provide quick results, SEO takes time. It’s a long term building process and it sometimes takes many months to see results. It’s not a strategy that can be tested for a month or two. SEO results often depend on many factors such as the age of your website, the trust that you have earned with the search engines, and your competition. If you are in a competitive market with others that have been around much longer, it will take that much more time to improve your search engine and online presence. CLICK HERE TO READ MORE...
Keep Your Keywords Page Specific
For most websites, the page that draws the most amount of traffic is the home page. It makes sense; the homepage is you introducing your website to the visitor. It’s the face of your online brand and is often the page that gets linked to by outside sources. But you shouldn’t put all your eggs in one basket and stuff all your keywords onto the landing page. You shouldn’t be putting all your keywords on any one page at all. Keywords should always be page specific and based on the content of that particular page. Let’s say you run a dress boutique that sells wedding and prom dresses. Why would you try to incorporate prom dress keywords into the wedding dress page? A girl looking for CLICK HERE TO READ MORE...
Keyword Research and the Importance of User Intent – Video Lesson
After you create your website content, the next phase in on-site SEO is to optimize it. This involves conducting keyword research to determine what keywords are going to drive the most targeted traffic to that page of your site. User intent and where they are in the buying cycle play a big role in what keywords you should be going after. Failing to incorporate the correct keywords means you are missing out on potential customers. Incorporating irrelevant keywords means you are delivering the wrong audience to you site. Watch the SEO video lesson from Nick Stamoulis here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
