What’s New in SEO for April 19, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Beefing up goo.gl with new features Google has completed a series of feature rollouts for URL shortener goo.gl based on user feedback. Users can now copy to clipboard and remove items from the dashboard. New features also include spam reporting and ongoing speed and stability improvements. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Search Trends: Fitness & Summer Jobs Some spring search trends include searches for outdoor workout routines, eating right, and summer jobs. WHAT'S NEW THIS WEEK WITH BING: See How the Bing Business Portal Can Help Your Business Grow Bing recently CLICK HERE TO READ MORE...
Avoiding Duplicate Content is Key for SEO
In the world of SEO, “duplicate content” refers to content that is repeated on numerous pages of the same website word for word. It’s bad to have duplicate content on your site for two reasons. First, it provides a bad user experience. If a visitor is clicking through the pages of your site and realizes that they are all the same they will essentially be wasting their time and will become frustrated and leave the website. Second, the search engines frown upon it. They view duplicate content as a spammy way to manipulate the search engines and get your site to appear more than once in a search engine result, increasing the likelihood that a user will click over to CLICK HERE TO READ MORE...
When SEO Clients Won’t Help Themselves!
It’s not unheard of for a client to come in with an idea (or full-blown plan) of what they want their SEO to do and how to go about doing it. And while I appreciate the enthusiasm, sometimes clients can get in their own way and actually hinder their the growth of their website. Case Study One: Microsites A client decided they wanted to launch several microsites. They truly believed the only way they could rank with keywords in the search engines was by purchasing and launching a keyword rich domain name. You’ve probably seen those before, where the Meta title tag is stuffed with keywords and ends in a … because the phrases go on and on. Creating microsites like this, ones designed solely rank CLICK HERE TO READ MORE...
New Wordstream Keyword Tools Launched
This is not a paid review. Nick Stamoulis and Brick Marketing is partnered with the great folks at Wordstream. An important step in the SEO process is keyword research. Every page of a website needs to be optimized targeting keywords that are specific to the page. The SEO implications of keyword research are huge, since it essentially shapes your whole campaign. Sure, there are numerous free tools out there to assist you in the process, but do you ever wish that it was easier or that you had just a little bit more information? Wordstream, a company that provides Internet marketing software and tools, recently announced the release of a new, comprehensive keyword research suite for both paid and CLICK HERE TO READ MORE...
4 SEO Reasons Not to Launch a Microsite
A microsite is a smaller website that works separately from your main, larger website and sometimes supports it. An example would be a car sales company that sells two or three different brands and has a separate website for each brand that it sells. While some people see microsites as an opportunity to target more keywords on a different site or create some “link juice” by linking the microsites to the main site, microsites should really only be created in a few select circumstances. Microsites can work well for a limited time offer or to promote a viral campaign. However, in most cases it’s a good idea to just build off of your main website. Here are 4 SEO Reasons CLICK HERE TO READ MORE...
Blog Posts to Read for April 14, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Report: Google Sinking $100M into YouTube Content Google is reportedly planning to invest as much as $100 million into original content for its YouTube site. The content will be reorganized into channels around arts and sports. CLICK HERE TO READ MORE How To Write Tweets That Get Noticed To write a perfect tweet you need to consider and understand two important rules: readability and retweetability. CLICK HERE TO READ MORE Reflections on the early days of social networking as LinkedIn reaches 100 million users This post looks CLICK HERE TO READ MORE...
Looking For Something To Blog About?
So, you’ve decided to start up a business blog. Good for you! Blogging is great from a search engine optimization standpoint. We all know that the search engines like new content, which is what every blog post that you post to your website will be. It also provides you with the opportunity to target more keywords by posting content based on those words. However, when it comes to blog writing it’s important to write to your audience and provide relevant and engaging posts. The goal is to position yourself as an industry expert and keep your readers coming back time and time again. After you’ve set up the blog the next step is to start writing! This is CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
