What’s New in SEO for May 24, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Introducing our official search blog Google now has a blog that is all about search and provides information on updates of Google algorithms and features as well as stories from the people at Google. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Search Trends: Oprah’s Effect on Web Searches Anything recommended by Oprah tends to see an increase in searches almost immediately. As The Oprah Winfrey Show comes to a close, searches for Oprah herself are up 56%. WHAT'S NEW THIS WEEK WITH BING: Facebook Friends Now Fueling Faster Decisions on CLICK HERE TO READ MORE...
Websites Need Content Before You Can Optimize!
At Brick Marketing, we consider the first phase of SEO to be on-site optimization. Some other SEO professionals may disagree, but I believe you have to have a well optimized site before you even bother to start on link building. But the debate over which is more important—on-site SEO or link building—is for another day. Regardless of which comes first or is more important, the simple fact is that in order to optimize a site, there has to be content to optimize! Meta tags and H1 tags are important and should be optimized, but they won’t make up for a lack of site content. I had a client who worked in home renovation design and build. While conducting keyword research for them, I found a lot CLICK HERE TO READ MORE...
Finding the Right In-House SEO Employee
If your company is lucky enough (or profitable enough or large enough) to have an in-house marketing department, why not consider adding an SEO expert to the team? Having your SEO handled in-house is great because it seamlessly falls in lines with your other marketing efforts. Your in-house SEO employee is going to be fully immersed in the culture of your company and values of your brand. They will know your business better than any outside SEO agency ever could, simply because they are there every day, working in the trenches with the rest of the marketing staff. But hiring an employee to handle your SEO involves asking the right set of questions, some of which may differ from your standard hiring procedure. Here are CLICK HERE TO READ MORE...
Branding Helps Your SEO
The world of search engine optimization is something that is changing at all times. Sometimes the changes are subtle and other times they are very drastic. The business world all-around is something that is constantly changing and evolving and things are not like they once were years ago. It is important to realize that branding plays a much stronger role in today’s online space than ever before. Clients and customers tend to spend just a little bit more time than usual trying to make decisions surrounding any purchase, and the more that they can remember you, the stronger your chances of a purchase. When a potential customer or client makes their way around the pages of their favorite search engine they might end up bumping CLICK HERE TO READ MORE...
Blog Posts to Read for May 19, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Reinforcing Your Brand Through Chat Companies need to represent their brand accurately across all channels, including online chat forums. CLICK HERE TO READ MORE Dynamic Keyword Research – Keeping Your Online Marketing Aligned With the Rest of the World Things change and it’s important to incorporate dynamic keyword research into a campaign to keep it aligned with what’s actually happening on the web. CLICK HERE TO READ MORE Guest Posting Success – What Does It Take to Get In Front of a New Audience? This CLICK HERE TO READ MORE...
Why is Nobody Reading My Blog?!
A business blog can be a very useful tool in your online marketing arsenal. They are a great way to promote your business as an authority in the industry, start conversations with you consumer and other industry professionals, post company news and help with online branding and presence. Since a business blog is produced in-house, you and your marketing department (or whoever is writing the blog) have complete control over the information being produced, the writing style and tone and who the blog is trying to connect with. So why isn’t the blog doing its job? Here are few of the most common reasons a business blog is failing to connect with your audience: 1. You missed the mark while defining your target audience Say you’re a CLICK HERE TO READ MORE...
Facebook Integration Brings Personalized Search Results to Bing
The worlds of SEO and social media were rocked the other day when Bing announced they will incorporate Facebook data into their search results for the most personal social-search integration to hit the web. What does this mean for the user? If you search for something on Bing and are logged into your Facebook account, you will see which pages, products and websites your friends Like and recommend high in the results, regardless of where that page ranks in the general SERP. Back in October 2010, Bing one-upped Google be forming a partnership with Facebook, establishing the importance of social factors on search results. The amount of information shared between Facebook and Bing was limited, but the foundation was set. Then in February of this year, CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
