Are Keyword-Rich Microsites Black Hat? – Video Lesson
If someone were to search for your branded keywords, and 9 out of the top 10 sites are microsites, that dilutes your brand and gives a poor message. If those microsites are ranking better than your actual site, you've become your own competition. A microsite has to be built with a real marketing purpose and have a solid marketing strategy behind it. Keyword-rich microsites that are just designed to rank clutter up the search results and could soon face a search engine crackdown. Watch the latest SEO video lesson from Nick Stamoulis here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for May 17, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google Transit goes to Washington In partnership with the Washington Metropolitan Area Transit Authority (WMATA), Google Transit is adding all of D.C.’s Metro and bus stations, stops and routes, as well as connections to other transit systems in nearby cities. You can find this information on Google Maps as well as Google Maps for mobile. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo! Search Trends: Mother’s Day – Mom’s Want More Than Flowers and Breakfast in Bed While both sons and daughters had been prepping to celebrate Mother’s Day, more than 62% CLICK HERE TO READ MORE...
The Goal of Internet Marketing
Internet marketing and SEO are supposed to help make a lot of things happen for a site- boost your ranking in the SERP, increase your brand presence online, drive more targeted traffic to your site, build and maintain an online reputation, establish relationships with consumers and so forth. Some website owners decide to focus on one of these goals as the final measurement of success, but in the end it’s all about conversions. Each of those aforementioned points is a path that leads to an increase in a site’s conversion rate; they are a means to an end, not the end in themselves. I’ve met (and still meet) plenty of website owners who still think that PageRank is the end-all-be-all measure of success, and that CLICK HERE TO READ MORE...
Social Search Factors that Affect SEO
A few months ago Search Engine Watch writer Gareth Owen wrote a post entitled “Top 13 Social Media Ranking Factors for SEO” that discussed what social search signals the major search engines are likely taking into consideration when using social media data in their search algorithms. There are a few that I would like to point out and further discuss here. 1. Quality of followers Some would say that the more followers a brand/company/person has on Twitter, the better. While quantity is important, I would argue that the quality of those followers is going to be more heavily weighed than the quantity. Just like anything else deemed important for SEO, once the search engines started looking at Twitter as a part of their algorithms, the CLICK HERE TO READ MORE...
Who is Handling Your Social Media Marketing?
Social media marketing is one of the more recent additions to SEO. In the last few years it’s grown from an online medium reserved mostly for college kids and early adopters to an integral part of Fortune 500 companies’ marketing strategy. It seems that every business and brand has at least a Facebook page or Twitter handle. More and more professionals are creating LinkedIn profiles for themselves and their businesses. Brick and mortar business are adopting location-based social networking platforms like Foursquare and Gowalla to reward patrons and YouTube has become just as popular for companies to promote their products as it is for posting skateboarding dogs. The younger generations are typically deemed to be more comfortable with the ever changing and adapting social media CLICK HERE TO READ MORE...
Blog Posts to Read for May 12, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Send Share or Like Facebook Is Getting It Right This post discusses the new Facebook “Send” button. It’s similar to the “Like” button; however you get to select which friends to send the content to. CLICK HERE TO READ MORE The Google Video Patent This post provides a comprehensive list of the signals that Google might consider in ranking videos for a video search. CLICK HERE TO READ MORE 10 Rules to Play with Keywords for better SEO This post includes a list of ten ways to CLICK HERE TO READ MORE...
Best Practice Tips for Press Release SEO
Writing and distributing online press releases should be included in your monthly link building activities for several reasons: 1. They are a great source of publicity for your company 2. They can rank in the search engines, increasing your brand visibility and recognition 3.They provide quality, one way links to your site 4. They can get picked up by various media outlets and be transitioned into offline press releases and news stories The benefits of distributing a well-written and newsworthy press release are pretty straightforward. But it’s very easy to only look at them from an SEO perspective. This is a very dangerous thing to do! Yes, online press releases can have an effect on your SEO, but in the effort to make a press release SEO friendly, I’ve seen CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
