Don’t Be SEO Penny Wise, Pound Foolish
I had been working with this ecommerce SEO client for 4 years (who I shall refer to as Client X throughout this post) that had decided they wanted to do a site overhaul. I was all for it at the time and really excited for the opportunities brought on by the redesign. The site definitely needed to update their content on the homepage, increase the amount of content on other pages, and better incorporate call-to-action buttons throughout the site, etc. Plus, this gave me the opportunity to go in and incorporate appropriate SEO tactics into the site as it was being designed, which is always easier than doing it after the fact. I thought Client X had a great opportunity on their hands and was CLICK HERE TO READ MORE...
What’s New in SEO for May 10, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Sort by subject in Google Images When searching for images, it can sometimes be hard to find the right words to describe what you have in mind. To assist these kinds of searches, you can now use Google Images with sorting. Images are organized into categories and can be narrowed down to find exactly what you are looking for. WHAT'S NEW THIS WEEK WITH YAHOO!: Teens Don’t Know Who Osama Bin Laden Is, According to Yahoo! Search Trends Following his death, 1 in 5 searches for “Osama Bin Laden” were by CLICK HERE TO READ MORE...
How to Measure SEO Success – Video Lesson
Contrary to what many site owners believe, ranking well is not the end-all-be-all measurement of SEO success. While site owners should want to rank well, there are more important factors to take into consideration when measuring SEO ROI. Site traffic, bounce rate and conversion rate are just a few of these factors. Site owners that fail to take advantage of their site's analytics are missing the big picture and could be missing out on key insights. Watch the video lesson from Nick Stamoulis here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
Social Media Marketing Clean Up
Have you found yourself with a reputation management or social media disaster mess? Don’t worry, these things happen to companies large and small. Social media is a new place and many businesses are still trying to learn the ropes and grasp the concepts in order to leverage the space to build their business. Do some companies take the wrong approach? They sure do, and some pay the ultimate price for it, but that is OK because there are ways to clean things up. You just have to roll up your sleeves and get the ball rolling. Here are 6 ways to clean up your social media mess and get your business back on track: Social Media Mess Clean Up #1 - Make A Video If your company CLICK HERE TO READ MORE...
Build Your Personal Online Brand with SEO
If you work in any kind of consulting position, regardless of industry, you know that you are basically selling yourself- your experience, you skills, your knowledge and your reputation. All of those factors contribute to your value as a consultant and are what are going to convince a company to hire you, either on a project-by-project basis or place you on retainer. Let SEO help build your personal online brand! Here are some SEO basics that you can adapt for marketing your online brand: Optimize Your Consulting Page Not just for [industry] consultant, your consulting page has to include variations of keywords that someone might use to search for a consultant in your field. This includes phrases like “expert,” “consulting,” “consulting services,” “specialist,” “professional” and more. You CLICK HERE TO READ MORE...
Can Social Media Marketing ROI Be Measured?
There’s often debate between marketing people and financial people at any company. The financial people want hard numbers. They want to be able to measure specific ROI, or return on investment, for any marketing plan that’s implemented. What they don’t understand is that many marketing strategies, besides promotional deals that have expiration dates, often work in the long term. Many marketing campaigns work to build a brand so that the company stays top of mind in the consumer. Many times, this is hard to measure, or can’t be measured at all. This is certainly the case with social media. It’s still a relatively new marketing medium and the right tools to measure its ROI simply don’t exist CLICK HERE TO READ MORE...
Blog Posts to Read for May 5, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Content marketing: How to get bankable results! This post includes a case study about how content marketing was used successfully to launch a new program. CLICK HERE TO READ MORE 48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads This post includes Smartphone Video and advertising stats that are useful for marketers. CLICK HERE TO READ MORE A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing B2B marketing is different than B2C marketing. This post includes B2B CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
