Blog Posts to Read for June 30, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! What Should I Title My Blog Posts for Maximum SEO? You don’t need to sacrifice your cleverness to create a keyword-rich title tag for your blog. This post includes tips for creating titles that work for search engine optimization and the end user. CLICK HERE TO READ MORE Is Facebook Still An Effective Marketing Tool? It was announced that Facebook's growth has 'slowed considerably’. So what does this apparent decline mean for the future of Facebook as a marketing tool? CLICK HERE TO READ MORE How Brands CLICK HERE TO READ MORE...
The B2B Buying Cycle Has Evolved – What Does That Mean for You?
When the recession hit, the B2B buying cycle was dramatically changed. Suddenly every penny had to be accounted for, every expense carefully analyzed, every cost evaluated. If it wasn’t necessary to the operation of the business, it was shut down. People couldn’t afford to be frivolous, with either their personal bank accounts or a corporate budget. When there is no easy money, there are no easy buying decisions. It almost felt like it was easier to get a mortgage than get hired by a new client! It seems to me that when times get rough, marketing is one of the first things that take a hit. Campaigns are rolled back to the bare minimum, new ideas won’t be implemented because they can’t prove ROI, creativity falls CLICK HERE TO READ MORE...
What Do You Love? Google Wants to Help
Yesterday, the editors over at TechCrunch were some of the first to discover the latest addition to the Google pantheon of gadgets, tool and all-around fun stuff. With little to no fanfare from Google itself, WDYL.com (What Do You Love?) made its quiet online debut. As TechCrunch reported, …the idea is to return users a single page of relevant results across many of Google’s products for whatever query is typed into the wdyl search box. The “search” button is even a heart. Cute. TechCrunch also reported that the best queries for WDYL are for vague, broad terms. Being intrigued I strolled over to the new search engine (note, you have to include the www. in the address, otherwise you get an CLICK HERE TO READ MORE...
Developing a Site Structure to Convert – SEO Video Tip
I've found that many companies fail when it comes to developing their site structure. Your site should be built to help your visitors and generate business for your company. Your site is not just a brochure for your products. Understanding your audience will help you better develop your site structure and navigation, guiding your visitors down a predetermined path that is designed to make them act. Watch this week's SEO video tip here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for June 28, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google Translate welcomes you to the Indic web Google Translate now supports five new experimental alpha languages: Bengali, Gujarati, Kannada, Tamil and Telugu. This brings the current number of languages supported by Google Translate to 63. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search Trends: 4th of July Travel searches for the 4th of July weekend include trends for amusement parks and camping. This post also includes the top 4th of July destinations. WHAT'S NEW THIS WEEK WITH BING: Share the Likes: Celebrate Your Trusted Friends with Bing and Win Bing has made CLICK HERE TO READ MORE...
3 Ways to Build Your Brand Equity
Building your brand equity online takes time, dedication and patience. However, that intangible asset that is brand equity can go a long way in building and maintaining an online reputation, building your trust factor with the search engines and consumer; help increase your online brand presence and more. Brand equity is not something that just happens. It takes a conscious effort on your part to make sure your brand equity becomes a valuable asset. Here are 3 ways to help build your brand equity Invest in content marketing Good content marketing should seek to educate the consumer, not just be a sales pitch for your product. Consumers don’t care how wonderful your company is, they just know what you can do for them. How does your product solve CLICK HERE TO READ MORE...
The Dos and Don’ts of Blog Commenting
Blog commenting is an incredibly useful link building activity for multiple reasons. First off, it’s a good way to build up the amount of quality, one-way links pointing to your site. Secondly, commenting on industry and related blogs helps establish your company as an expert. Blog commenting is also the first step in building a strong relationship with influential bloggers in your industry, a partnership that can have long lasting benefits. But none of these benefits of blog commenting will come if you don’t go about it in the right way. Here are a few dos and don’ts of blog commenting: Do Use a real name whenever possible. People like to talk to other people, not nameless and faceless corporations. Using a real name also makes it harder CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
