There is Nothing “Urgent” in SEO
I firmly believe that companies have to keep a clear line of communication open between themselves and their SEO partner. Bringing in a third party to handle your SEO is a great idea if none of your current in-house employees have the background or the time to handle implementing an SEO plan. But to create the most applicable SEO strategy, your outside SEO partner needs insider knowledge into your company. That’s why it is important you keep them well informed about what is going on with your company and brand, especially anything that deals with the marketing department.
That being said, I feel that sometimes clients go overboard for the sake of communication. I do want to know what is going on at your company, especially if you are thinking about launching a new website or are bringing in a new employee to the marketing department that I will be working with. These scenarios directly affect the job I am trying to do for you. Staying informed is how I know I am on the right track or if I need to change the plan up a bit. But that is what our scheduled meeting times are for!
I take customer service very seriously. When I try to contact someone I’ve hired to do something for me, even if it just a landscaping service, I expect them to get back to me within a reasonable amount of time. Because I expect that of those who I hire, I try to give the same consideration to those who hire me. I’ve responded to emails and voicemails on the weekends, in the middle of the night or incredibly early in the morning. I want my clients to know that I take their business very seriously.
But sometimes clients get a little over-zealous. I’ll get a bunch of emails from one client in one day, or have a quick phone call turn into a full-blown department conference call. I do appreciate the enthusiasm; it is much better than being blind sided with a big change. But in the world of SEO there is nothing so urgent that it can’t wait.
I say it again and again, SEO is a long-term process. It builds upon itself over time and you will rarely, if ever, see your actions have irreversible effects overnight. There are few crises in SEO that can only be solved in a limited time frame. So please, don’t fret over the small details and waste time worrying. There is nothing so pressing that it can’t wait until our next scheduled meeting.
6 Responses to “There is Nothing “Urgent” in SEO”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
Hi Nick,
I worked for someone who hired an SEO company to help him push down some negative feedback he had been getting on Google. He only wanted to hire them for 3 months to “see how it goes”. They politely replied with, “3 months is not an accurate time frame to determine if the SEO is working for you. That’s why our contracts are at least 1 year.”
This is the same with social media or any other marketing effort. You’re not going to see INSTANT gratification. There’s no such thing. It’s all about keep consistent and staying the course.
Great article!
Thanks Morgan for reading and your comment!
Take Care,
Nick
Indeed, SEO takes patience. But if you continue to build and to link build you will reach something special other sites cannot copy in a fortnight. That is the beautiful thing about SEO.
I would even go so far as to say that building a successful WEBSITE is a long term process. Not necessarily the “look” of the site, but the functionality. SEO, Social Media Marketing, Architecture, and Functionality all have to go hand in hand, and sometimes things must be tested. We have become too hinged on “instant gratification” in our society!
I think of SEO as strategic quality. Without genuinely useful content to potential customers, SEO can do nothing: there’s noting to link to, there’s nothing to promote. All you can do at that point is try to “fool” the search engines, but — that game is, thankfully, over. Looking at SEO as some kind of “magic” that can bring customers and $$ without effort, time and thought is looking for a free lunch.
SEO is about persistent effort, and persistent effort is cumulative. How long does it take? As long as it takes, for some not as long, for others longer, depending on how consistent is the effort.