B2C Content Should Help the Consumer
Content marketing is an undeniably important aspect of online marketing for every business, regardless of industry. Both niche and broad industry companies can use content marketing to help promote themselves as industry experts, build their online brand presence, better connect with consumers and more. Most B2C content can be broken down into two types of content. The first type is promotional content. These are the online sales pitches, ad copy, hard-sell newsletters, brochures, flyers and so forth. They are business centric and work to sell a specific product. The second type of B2C content (and in my opinion the more important) is consumer centric content. Consumer centric content could include everything from articles, whitepapers, blog posts, videos, forums and more. But consumer centric content is designed CLICK HERE TO READ MORE...
Blog Posts to Read for June 23, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to get employees involved in social media: focus on ideas Many marketers involved in social media management struggle to get their subject matter experts engaged in social media. Instead of focusing on engagement, it’s important to get those experts involved in creating ideas. CLICK HERE TO READ MORE How Social Media Affects Paid Search This post includes information on how Google finds relationships, monetizes relationships, and what social media means for paid search marketers. CLICK HERE TO READ MORE Essential Twitter Tools You can’t CLICK HERE TO READ MORE...
FREE SEO and Social Media Webinar
Live FREE SEO Webinar: Learn How to Really Boost Your SEO Results Using Social Media Are you still struggling to align your Social Media and SEO campaigns? Evolving social media marketing & search engine optimization opportunities make it harder to balance both while boosting your results. Spend an invaluable hour with Nick Stamoulis, CEO of Brick Marketing, as he shares insightful tips on optimizing your Social Media efforts so that they help to boost your SEO rankings and visibility. You will discover how to: - Get SEO and Social Media to work in tandem to boost your results - Share your content to boost links and visitors - Make SEO & Social CLICK HERE TO READ MORE...
Keyword Research Methodology
Any good SEO company or consultant is going to tell you that keyword research may be one of the most important things you do for your SEO. The keywords you target will directly affect what searches you rank for and what kind of traffic will be directed to your site. Failing to include the right keywords means missing out on potential traffic. Here is the process that I use for conducting keyword research for my clients. I hope you find it useful for your own. Step One: Read Your Content Keyword research is done on a page-by-page basis. Search engines rank individual pages, not sites as a whole. Each page will have its own set of keywords that directly relate to the content of that page. CLICK HERE TO READ MORE...
3 Ways to Optimize Your Press Release for SEO
Whenever you publish a piece of content online, you have to be thinking about SEO in the back of your mind before you send it out. Each piece of content is a potential source of valuable, inbound links and could potentially drive targeted traffic to your site. Have you optimized it for SEO to do just that? While it’s easy to incorporate anchor text and keywords in the “About the Author” section of an article or internally link among blog posts, many companies are still failing to fully capitalize on the SEO potential of an online press release. It has to be said that online PR is no substitute for offline PR. The two need to work together to create the most awareness for a CLICK HERE TO READ MORE...
Branded Domain Name Suffixes to Be Allowed
Just this week, the Internet Corporation for Assigned Names and Numbers (Icann), announced that they would allow web address names to end with almost any word in any language. Right now, most people recognize the typical web addresses like .com, .org, .net and .edu, among others. This radical development in generic top-level domains (gTLDs) means that domains can now end in a branded suffix. Camera giant Canon has already publicly stated that they attend to apply for “.canon”. According to digital brand consultancy Melbourne IT, which is helping 150 global brands with their domain strategies, 92% of its clientele will opt for a ".brand" domain name, while 11% said they were interested in applying for a generic suffix such as ".bank" or ".hotel". The firm's CLICK HERE TO READ MORE...
Local Search Profiles Increase Your Online Presence – Video Lesson
Each local search site has a unique audience. Listing each of your office locations on various local search sites (Yahoo! Local, Bing Local and Google Places for instance) helps position your business in front of those audiences and increase your online brand presence. These local profiles will rank in the search engines themselves, helping drive traffic through to you main site and increase your conversion rate. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
