What’s New in SEO for June 21, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Organizing lists of related searches Sometimes when you’re searching, you’re not just looking for one specific result, you may be looking for a list to start a series of searches. In Google you’ll now see a collection of the top referenced items from the topic of your search for list seeking searches. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! App Search and AppSpot Take the Guesswork Out of Finding an App Yahoo! Search thinks that there is a better way to discover personally relevant apps and introduced two fun, fast ways to search and CLICK HERE TO READ MORE...
How HubSpot Does B2B Internet Marketing Right
Over the years I’ve had plenty of people ask me how to best approach B2B Internet marketing. B2B marketing is a different animal than B2C, and I appreciate its differences and unique challenges. If you are looking for an example of how to do B2B marketing well, I think you don’t have to look much farther than HubSpot. HubSpot is an “all-in-one marketing software platform … [that] helps you get found online by more qualified visitors, shows you how to convert more visitors into leads, gives you tools to close those leads efficiently [and] provides analytics to help make smart marketing investments.” In 2007, the company created a content management system that handled everything, including: content management, blogging, social CLICK HERE TO READ MORE...
Panda 2.2 is Just Around the Corner
Attention all SEO experts, marketers web masters and business owners! Panda 2.2 is coming up and soon. Is your site ready for the next algorithm update? At the SMX Advanced Marketing Conference held two weeks ago, Matt Cutts confirmed that the Panda 2.2 update has been approved, but not yet rolled out. The next update will reportedly target sites that re-publish content and are out-ranking the original source of the content. This was a common complaint among many web site owners about the first Panda update. Since Google couldn’t accurately identify the original source, the real author was sometimes penalized as a content farm along with the spammers. “A change has been approved that should help with that issue,” said Cutts during his CLICK HERE TO READ MORE...
How to Optimize Your Facebook Page for SEO
There is no denying that Facebook is the 800 pound gorilla of social media marketing. A reported 600 million people visit Facebook every month! Regardless of your product niche, chances are at least a handful of your target audience uses Facebook to varying degrees. Creating a Facebook page for your company is a great way to connect with your customers, but don’t let it stop there. Your Facebook profile can rank in the search engines right alongside your website, so don’t forget to optimize it for SEO! Here are a few ways to optimize your Facebook page for SEO 1. Create a custom URL Facebook URLs used to be a string of random numbers. But in June 2009, Facebook allowed users to customize their URL for a CLICK HERE TO READ MORE...
Blog Posts to Read for June 16, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to Write Copy for Social Media There is a dividing line between writing in the voice of the brand and writing in the voice of the customer. This post includes a graphic that explains five ways you can deliver on your intent. CLICK HERE TO READ MORE Program or Be Programmed This post includes information from Douglas Rushkoff’s latest book “Program or Be Programmed” such as stats on human communication and social media and the history and future of the Internet. CLICK HERE TO READ MORE...
SEO is Never Done
One of the hardest things to get my clients to fully embrace is that SEO is a long-term, ongoing process. It’s a marathon, not a sprint! You’re link building activities build upon themselves to help increase your brand presence online, your trust factor with the search engines and your overall online success. You shouldn’t quit your SEO activities just because it looks like your goals are being accomplished. It’s not unusual for a site to slip backwards once they stop their SEO. Just because you’ve achieved the ranking position you wanted, that doesn’t mean someone else can’t take it away from you! The best defense is a good offense and SEO is the best offense you have online. I once had a client who wanted CLICK HERE TO READ MORE...
Tips for Determining Your SEM Budget
When the economy took a turn for the worse, companies learned quickly they had to tighten their purse strings. Budgets were slashed in an effort to just maintain some semblance of a profit margin. Many people found themselves defending their positions within a company in order to survive round after round of layoffs. When times are tough, penny pinching becomes a way of life. Not to say that the economy has fully recovered, but there are signs that a recovery, albeit a slow one, is on its way. The State of Search Marketing Report 2011, produced by Econsultancy and SEMPO, projected that search engine marketing will spend an estimated $19 billion this year, a 16% increase from 2010. An increase is spending is CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
