Video Lesson – Building a B2B Content Recycling Campaign
It's not enough to just write great content, you have to promote it! Over time, well-written and quality content will get linked to, but it needs some help to get in front of your target audience. That is where content recycling comes into play. B2B content recycling is all about tweaking and promoting your content across a wide variety of platforms and various mediums. Watch the latest SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for June 14, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Know when your bus is late with live transit updates in Google Maps Starting now, Google Maps for mobile and desktop can tell you when your ride is actually going to arrive with new live transit updates. It is currently offered in Boston, Portland, Ore., San Diego, San Francisco, Madrid and Turin and Google is working to provide live data to more cities. Authorship markup and web search Google is now beginning to support authorship markup, a way to connect authors with their content on the web. Google now CLICK HERE TO READ MORE...
Tips for Conducting a Link Audit
A link audit is the first step in developing any link building strategy. Before you can start doing any new link building, you need to have a clear picture of what has been done. Even if you have never engaged in any intentional link building before now, chances are you still have some amount of one-way links pointing to your site. These natural links develop over time as other sites link to your. A blog review of one of your products, for instance. Or an article quoting your VP of Marketing from an interview they gave to an online industry publication. These natural links just happen, regardless of whether you intended for them to occur or not. A link audit is going to give you CLICK HERE TO READ MORE...
How to Localize Your Keyword Research
Keyword research is undoubtedly one of the most important components of SEO. Forming the basis for your on-site optimization, keyword research will eventually determine who can find your website. Missing out on important keywords means you’ll be losing targeted traffic. The less traffic you have coming to your site, the lower your chances of conversion. Most keyword research tools are going to provide you with national search volume information. But let’s say you own a small business, like an insurance agency that only caters to a localized community. You don’t want to or need to rank on national level for your keywords. How do you go about localizing your keyword research? It’s actually a simple process. First, you’ll conduct your keyword research on a national CLICK HERE TO READ MORE...
30,000 Followers Won’t Pay the Bills
Social media has earned a lot of attention in the past year for being the latest “must-have” of any integrated marketing campaign. While social media marketing is extremely valuable and can be tailored to work for almost any company in any industry, it is not the magic bullet that some businesses seem to think it is. Having a strong social presence is just one part of a well-rounded marketing strategy. If you’re focusing the majority of your efforts and budget on social media marketing, you could be limiting your chance for success. I’ll admit that I use social media marketing on behalf of my own company, and I find it useful in its own way. Twitter is a great place CLICK HERE TO READ MORE...
Blog Posts to Read for June 9, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 3 Keys to Creating Social Media Content That Converts According to a recent study, the top B2B marketing priority for 2011 is lead generation. This post provides tips for creating social media content that converts. CLICK HERE TO READ MORE What My Coffee Grinder Taught Me About Social Media Hype According to this post, if you’re a small business owner or marketer you don’t have to be on every single social media platform and you don’t need thousands of “fans” or “followers”. CLICK HERE TO READ MORE...
Preparing for Your SEO Consultation
Maybe you’re looking to handle the SEO for your website in-house, but none of your current employees (including you) have any real background in SEO. Since you may not have the available budget to commit to hiring an SEO agency full-time, you decide to start with an SEO consultant and see what you can learn. If that’s the course of action you decide to take, then you need to make sure you are prepared for your SEO consultation. Chances are you’ll be getting a lot of information in a relatively short amount of time. Most of it is going to be new to you. Since you’ll be applying what you learn from you SEO consultant to your website, it CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
