What is Inbound Marketing?
According to Wikipedia (which we all know is the most trusted source for college students everywhere), inbound marketing is defined as “…a marketing strategy that focuses on getting found by customers.” Instead of outbound marketing that incorporates traditional forms of marketing like newspaper or television advertising where a company is reaching out to the consumer, inbound marketing is all about getting the customer to come to you. The term “inbound marketing” is relatively new jargon and was coined by the company HubSpot. Inbound marketing centers on three main marketing tactics: content marketing, SEO and social media marketing. In a sense, inbound marketing is really integrated marketing; connecting various marketing methods and channels together to develop a stronger online presence and more powerful CLICK HERE TO READ MORE...
Video Lesson – Creating Online PR for SEO Link Building
Online PR is no substitute for offline PR, but it is an important part of online marketing and SEO. Your company has plenty of newsworthy topics that can make great press releases. Online press releases are also a great place for targeting various keywords as anchor text and creating inbound links to different pages of your site. The most important thing to remember when it comes to online PR is that it has to be a newsworthy topic! Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for June 7, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Find more big, beautiful images on Google Google has made it easier to quickly find great images in search results. Images will now appear in a tiled layout, with hover previews that give you a larger thumbnail and more information about a particular image. Google will also start showing more images in a search result if the query has “high image content”. WHAT'S NEW THIS WEEK WITH YAHOO!: Introducing schema.org: A Collaboration on Structured Data Schema.org is a new initiative from Yahoo!, Bing, and Google to create and support a CLICK HERE TO READ MORE...
Rick Santorum: an Online Reputation Management Political Case Study
Yesterday, former Pennsylvania Senator Rick Santorum announced his decision to run for the Republican presidential nomination. Seeing as I am not from Pennsylvania, I wasn’t familiar with Santorum as a politician, so I decided to do what the vast majority of the world does every day when they are looking for information; I turned to Google. This is what I saw: If the section outlined in yellow is too small for you to read, this is what it says, “Santorum: 1. The frothy mix of lube and fecal matter that is sometimes the byproduct of anal sex. 2. Senator Rick Santorum.” Not exactly what a hopeful presidential nominee would want to see when someone Google’s them. The not-so-pleasant definition of Santorum was coined by columnist Dan CLICK HERE TO READ MORE...
Online Reputation – Slow to Build, Fast to Ruin
Your business’s online reputation may be one of the most important things affecting your long term success. The more trust consumers and search engines have in your brand and your company, the better you are going to rank, the more traffic you should see and the higher your conversion rate will be. Building a strong online reputation is no easy task, and it doesn’t happen overnight. Everything you do for your SEO; link building, article marketing, blog commenting, social networking and more, all affect your online reputation. One misstep could send your carefully managed reputation crashing down. One of the main components of building a strong online reputation is gaining the loyalty and trust of the online public. Any company who has created a business blog CLICK HERE TO READ MORE...
Create Content by Choosing a Specific Audience
Content marketing is an essential part of SEO. Content marketing can help a brand or business establish themselves as an authority in their field, build a strong online reputation, increase brand recognition, connect with consumers, increase online presence and more. If your company isn’t producing content in some form—blogs, articles, videos, etc—then you’re behind the times and could be losing out to competitors who are. The key to content marketing is to produce quality, relevant and engaging content. The Google Panda update showed us that content that is anything but isn’t going to help you. In fact, it might even work against you. But creating outstanding original content isn’t always easy. The first step in creating engaging content is to define who your audience is and CLICK HERE TO READ MORE...
Optimizing Page Content for SEO – Video Lesson
Step 1 in the Brick Marketing SEO process is to conduct on-site optimization. I believe this should be the first step in any SEO campaign because the best link building strategy in the world doesn't mean anything if your site fails to match up with user expectations and convert. One of biggest components of on-site SEO is optimizing the content to include 2-5 relevant keywords per page. The key is to naturally incorporate those new keywords into the existing content. Watch this week's video lesson below For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
