Blog Posts to Read for June 2, 2011

Writing by SEO Journal

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Social Media Profiles: Keywords, Company Names, and Humans This post is about the importance of human connection and emotion in business. CLICK HERE TO READ MORE Aesthetics & Best Practices for Blogging Appearance is important. This post provides tips on how to not drive readers away by utilizing the best practices for blogging. CLICK HERE TO READ MORE When a Blog Has Its Own Twitter Account This post discusses blogs that have Twitter accounts and asks whether this is a good strategy or not. CLICK HERE TO READ MORE...

Major Issues within the SEO Industry

Writing by Nick Stamoulis

The SEO industry may have one of the most negative reputations of any marketing –related field. Oftentimes the only reason SEO is being talked about in major news outlets is if a major company has been busted for practicing black hat SEO—like the J.C. Penney link building scam that made national headlines and resulted in the retailer’s free-fall in Google’s search results. Their black hat tactics (even if the company denies they were aware of the links) threw SEO under the light of public scrutiny, with many smaller businesses grabbing their torches and pitchforks, determined to punish the SEO scammers who had conned them. While there are plenty of good, white hat SEO providers trying to rebuild the industry’s reputation and public perception, there are CLICK HERE TO READ MORE...

There is Nothing “Urgent” in SEO

Writing by Nick Stamoulis

I firmly believe that companies have to keep a clear line of communication open between themselves and their SEO partner. Bringing in a third party to handle your SEO is a great idea if none of your current in-house employees have the background or the time to handle implementing an SEO plan. But to create the most applicable SEO strategy, your outside SEO partner needs insider knowledge into your company. That’s why it is important you keep them well informed about what is going on with your company and brand, especially anything that deals with the marketing department. That being said, I feel that sometimes clients go overboard for the sake of communication. I do want to know what is going on at your company, especially CLICK HERE TO READ MORE...

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