Reasons to Outsource Your Social Media
There is no denying that social media marketing has become an intrinsic part of anyone online marketing campaign. In fact, social media marketing is making its way into offline marketing efforts as well. Radio ads tell listeners to Like companies on Facebook, TV commercials close with a Twitter hashtag and more. Social media marketing is here to stay! As social media as matured, companies have learned that just having a Facebook page or LinkedIn profile isn’t enough, they actually have to DO something with those networks. There is a lot of behind-the-scenes work that has to happen in order to make a social media marketing campaign successful. Not every company is equipped to handle the daily grind of a social media marketing campaign, which is way CLICK HERE TO READ MORE...
Blog Posts to Read for July 28, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Engage to Increase Sales Relationship selling is all about the ability to engage to increase sales. How you attract attention and build the relationship speaks to your level of engagement and therefore is all about your marketing success. CLICK HERE TO READ MORE Google Plus: FaceBook Knock off or Something Else? This post asks, is Google+ an improved version of Facebook or is it something else? CLICK HERE TO READ MORE Measuring Top vs Side Recently, Google announced “Top vs. side” AdWords report segmentation. With this information search marketers are CLICK HERE TO READ MORE...
Sample B2B Content Marketing Strategy
Just about every business can benefit for incorporating a content marketing plan into their overall marketing strategy, but that is especially true for B2B companies. Good content is going to help position your company as an expert in your industry, help build you online brand presence, encourage consumer trust, drive traffic to your site and more. Step one is obviously to write great content. This could be a webinar, an e-book, a whitepaper and more. Content isn’t just what’s on a webpage, it can be almost anything. An important thing to remember is that B2B content can’t be full of sales pitches. You want your content to be something that a prospective buyer would keep on hand as a reference. So let’s say you’ve CLICK HERE TO READ MORE...
3 Tips for Local Search Optimization
In an increasing mobile world, local search profiles are becoming more and more important. If someone is looking for information on their phone, say the address or phone number of your business, they don’t want to dig through you site to find it. A local profile gives them all the information they need in a fast and efficient format. Local profiles can also rank on their own in the search engines, increasing your online brand presence. They can also be a source of targeted traffic and quality inbound links. The same rules of on-site optimization still apply when it comes to local profiles, but here are 3 tips for local search optimization: 1. Create multiple local search profiles Business owners definitely want to claim their listings in CLICK HERE TO READ MORE...
SEO Video Lesson- Social Bookmarking Sites as Part of Your Content Marketing Strategy
Even great content could use a little help getting positioned in front of your target audience. That's why content promotion and sharing is just as important as content creation. One way to help promote your content is to develop a social bookmarking strategy. Every time a new piece of content goes live, promote it across popular and niche social bookmarking sites. This helps build links to your content as well as drives targeted traffic. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for July 26, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Teaching computers to "see" an image Last month Google announced Search by Image, which allows users to search using a picture instead of typing words. This post explains how Search by Image uses computer vision technology to analyze your image, determine what it is, and return relevant results to you. Using data to protect people from malware Recently Google found some unusual search traffic while performing routine maintenance on one of its data centers. After determining that the computers exhibiting this behavior were infected with a particular strain of malicious software, Google took CLICK HERE TO READ MORE...
SEO and User Experience Work Together
The overarching goal of SEO and SEM is to drive traffic to a company’s website. This can be done is various ways, but they all amount to creating numerous inbound pathways to various pages of the website. Correctly determining and implementing appropriate keywords throughout webpage content is one of the most important things a website owner can do to help promote their site. However, when website owners start to focus on creating a website that is optimized only for the search engine crawlers, neglecting the user-experience, it doesn’t matter how much traffic is pushed to the site, visitors will leave as soon as they arrive. The two components have to work hand-in-hand and receive equal attention for complete SEO success. Google Analytics can help a CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
