Social Media Timing Factors
Social media has forever changed the way businesses interact with their consumers. Social networks allow customers to express their opinions about a product or service in real time and broadcast it to their online network. Tweets and posts are shared around the world in a matter of seconds, putting your company’s name in front of an even bigger audience. Customers demand one-on-one interaction with brands, large and small, through social networks. A well organized social media marketing campaign can create huge opportunities for companies to connect with their target audience on a personal level and keep them engaged with the brand, turning them into loyalists and ambassadors. But before any of that can happen, you have to connect…and connections require timing! In order to make CLICK HERE TO READ MORE...
Look at Your Analytics for Trends and Insights
One of the most important things a site owner can do is keep a watch on their site’s analytics. I don’t recommend that you scour the data daily and panic over hourly dips in traffic, but it is important to know what is going on with your site. SEO is not a set-it-and-forget it kind of thing, so routine changes, tests and general tweaking becomes a critical component of ongoing success. But you will never know what is or isn’t working for your site unless you look at your analytics and identify important trends. Focusing on one specific piece of data (page views, for instance) means you are missing out on the bigger picture; you lose the forest for the trees. Here are 3 things to CLICK HERE TO READ MORE...
Blog Posts to Read for July 21, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Want to Build Your Email List? Follow These Steps. This post includes ways to build your email list with the help of your current customers. CLICK HERE TO READ MORE 23 Ways to Leverage a Blog Post for Content Marketing Success This post shows 23 ways to use a blog post to get the highest return on investment from each piece of content. CLICK HERE TO READ MORE What Your Business Needs To Know About Google+ This post offers thoughts, recommendations and resources that help to demonstrate CLICK HERE TO READ MORE...
Is Your Site Optimized for Transactional Search?
If you were to look at the average search engine user, their search history would boil down to three basics types of search—informational, transactional and navigational. An informational search is when they are looking for information, perhaps the answer to a question. Transactional searches are when a user is looking to take action, they’ll use words like “buy” or “download” in their search query. Navigational searches are when a user searches by brand or product name. All three of these search types are important and your site has to be optimized for each one of them. Informational search is usually the easiest to optimize your site for. It’s just a matter of selecting and incorporating the right keywords on your site’s pages. Navigational search occurs CLICK HERE TO READ MORE...
Categorizing Your Inbound Links
While it’s not fun or glamorous, it is important that site owners conduct a full link audit once a year. Depending on how long you have been engaging in link building, you might have thousands of links to sort through, but it has to be done. Digging through you link portfolio is important for several reasons. First off, it helps you identify any holes in your link building strategy. Do you have hundreds of links from blog commenting but only three local search profiles? Secondly, organizing your link portfolio will alert you to any “bad links” that are pointing to your site. A few is common, but if you are seeing hundreds of links coming from cloaked text, pornography sites, link exchanges and so forth, CLICK HERE TO READ MORE...
Product Review of Link Research Tools Link Building Toolkit
Links are the bread and butter of SEO. A major contributing factor to the search engines’ algorithms, links help build a site’s trust factor, drive targeted traffic and increase brand presence online. Developing and implementing a diverse link building campaign is one of the most important factors contributing to overall SEO success, but it is not an easy task. One of the most complex tasks associated with link building is identifying and organizing the inbound links your site has, as well as discovering new places to get a quality link. The Link Research Tools (LRT) Research Center has 10 different link data tools for users, making it one of the most comprehensive link building toolkits available. Their tools uncover more data about your CLICK HERE TO READ MORE...
SEO Video Tip – Content Recycling Requires Synergy
Content recycling involves taking a great piece of content and re-purposing it across a variety of platforms to generate more SEO value. Unlike article spinning, content recycling means creating unique pieces of content that fits each medium. Here are 4 best practice tips to make sure you get the most out of your efforts: Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
