What’s New in SEO for July 19, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Search for recent images Google Images can now be filtered in the left-hand set of tools to narrow your search to just images from the previous week by clicking on “Past week”. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search Trends: Harry Potter Online searches for “the wizarding world of harry potter” are spiking 4,506% this month on Yahoo!. Searches are up 256% on Yahoo! by those seeking “lists of harry potter movies in order”. WHAT'S NEW THIS WEEK WITH BING: How’s the Weather? Introducing New Bing Weather Results Bing recently refreshed the CLICK HERE TO READ MORE...
Why 301 Redirects Are Important
I had been doing the link building for one of my clients for a little over two years. Not to pat myself on the back, but there were a lot of good, quality links pointing to this site. At the beginning of the link building campaign I laid out a strategy (as I do for all my clients) to help me stay focused and keep my link building efforts diversified. The site was doing incredibly well, ranking on the first page of Google for all its keywords and getting thousands of unique visitors a month. Their conversion rate was up; so was their profit margin. All in all, things were looking pretty good for my client. Then they dropped a bomb on me. Without consulting (or CLICK HERE TO READ MORE...
When It’s Time to Revisit Your Keyword Research
The Internet is not a static thing. With billions of pages already published and more being created every day, there is more available content that could possibly be consumed in a lifetime (or even several lifetimes). User behavior changes over time as well; mobile search has exploded, social networking has forever altered the way people connect online, and search is getting more and more personalized. A big part of SEO is being able to adapt to these changes and adjust your SEO strategy accordingly. That is why you should take the time to reevaluate your keywords. When was the last time your optimized your site? Unless you only recently began your SEO strategy, it was probably a while ago. That means you haven’t conducted any CLICK HERE TO READ MORE...
Relationships Have More Value than Links
Link building is one of the essential components of a strong SEO campaign. The more quality, one-way links you have pointing to your site, the better trust factor your site has. Links also help drive targeted traffic through to your site, which in turn can increase your conversion rate. But I’ve seen a lot of site owners get so focused on getting links that they sacrifice their online reputation in order to get them. Link exchanges, paid links, links to splogs (spam blogs) and “bad” sites (pornography, gambling, alcohol) all detract from you online reputation and trust factor. Besides, the link is not the most important thing in itself. Building a relationship has more long-term value than just getting the links Let’s say you want CLICK HERE TO READ MORE...
Blog Posts to Read for July 14, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Changing your Twitter profile = creating a new identity How you are seen online IS your identity. The image and words that we use in social media profiles will be used by others to form views about us. CLICK HERE TO READ MORE The Correct Way To Comment Before It Goes To My Spam Box Because it’s easy to comment on blogs, people abuse it. That’s why there are lots of spam comments that contribute nothing. CLICK HERE TO CLICK HERE TO READ MORE...
User Generated Content Marketing Strategy Tips
A great content marketing strategy needs to attack from all angles. The more pieces of content you can create and push across various platforms the more successful you’ll be. Don’t just limit your content marketing strategy to a blog posts and static articles. Get creative! Incorporate videos, infographics, podcasts, webinars, slideshows and more to make your content that much more engaging. But there is one more piece of content you should also think about incorporating: user generated content (UGC). You’re practically swimming in user generated content and you probably don’t even realize it. Every blog comment, product review, customer e-mail and social networking “shout out” is a piece of UGC that you can leverage for your SEO. Other forms of UGC include: forums and discussion boards, CLICK HERE TO READ MORE...
Keep Your Social Media Strategy Simple
Social media marketing has moved out of the “Let’s try it and see what happens” phase and has matured into a powerful marketing tool. With millions upon millions of users across wide vast spectrum of social networking sites (not just the Big 3 of Facebook, Twitter and LinkedIn), companies turn to social media to help them connect with their consumers on a new level, build their online brand presence, create a company voice and more. While most companies (big and small) realize that they have to be involved with social media in some way, many are still fine tuning the details. One of the biggest problems that I have seen with social media marketing is that companies try to take on too much at a CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
