SEO Video Lesson – Why Use Social Media?
It's not enough to just have a social networking profile, you have got to be active! While a social network is a great place to build a quality link, social media marketing has much more value when you take the time to develop a real presence and build a community.You have got to be as active as it makes sense for your business and here are 6 reasons why. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
What’s New in SEO for July 12, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Highlighting content creators in search results Google has started to highlight the people creating content in search results because authorship is a great way to identify and highlight high-quality content. This new search experience is being piloted with a small sample of authors who have linked their Google profile with their content. WHAT'S NEW THIS WEEK WITH YAHOO: Microsoft Webmaster Tools to support Yahoo! Site Explorer Community Once organic results are transitioned to Bing in all markets, Yahoo! Site Explorer will be shut down and Microsoft’s Webmaster Tools will be the source for CLICK HERE TO READ MORE...
The Benefits of Virtual SEO Conferences
As more and more of our daily lives move online, it only makes sense that SEO and SEM conferences move right along with them. I freely admit that I have never been a huge fan of industry conferences; I just don’t see a lot of value in attending them. I find that many offline conferences are great if you can send a representative to network for your company, but as the owner I’d rather spend my time on growing my business and getting new clients. You don’t usually find potential clients at an SEO or SEM conference; you find other SEO firms and consultants. If you opt to sponsor a booth at an offline conference, you are pretty much chained to that booth. I’ve done that CLICK HERE TO READ MORE...
Communicate with Your SEO Partner
SEO and SEO professionals are still waiting for a permanent seat at the marketing department’s cafeteria table. While many companies acknowledge the importance of SEO as a significant component of their overall marketing plan, many still do not have in-house SEO employees. This means that they rely on an outside firm to work as their SEO partner. While there is nothing wrong with outsourcing your SEO to a credible, white hat SEO consultant or firm, good SEO has to be integrated with the rest of your marketing efforts. Treating your SEO provider like an outside vendor and not as a partner leaves a lot of room for miscommunication and error. Businesses have to keep their SEO provider in the loop, just like they would any CLICK HERE TO READ MORE...
The Value of Online Company Biographies
It wouldn’t be much of an exaggeration to say that there are thousands of places a company could create an online biography/profile. Not just limited to the big 3 of social networking (Facebook, Twitter and LinkedIn), there are also hundreds of smaller social networking sites and open forums, online directories, local search profiles, video sharing sites, business listings and more. Not to mention the “About Us” section of your company website or blog; the possibilities are practically endless! Each of these profiles serves as a potential touch point with your audience and need to be treated as valuable online real estate. An online biography is worth much more than just as another link to your site; it is a valuable branding tool. When you begin your link CLICK HERE TO READ MORE...
Blog Posts to Read for July 7, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Is Your eBusiness Prepared For The Arrival Of .Brand Domains? This post discusses .brand domains and states that a fundamental transformation of the way brands and consumers connect on the Internet is amid us. CLICK HERE TO READ MORE What Is Your Short Term Goal On Blogging? This post includes the result of a Facebook poll asking “what is your short term blogging goal?” CLICK HERE TO READ MORE Search Engine Ranking – Are You Really on the First Page of Google? This post discusses Google’s personalized CLICK HERE TO READ MORE...
Ways to Get Value From Your In House SEO
Bringing in an in-house expert to handle your SEO is a great way to make sure your SEO campaign is both effective and strategically aligned with the rest of your marketing efforts. An in-house employee is going to know your business, your brand and your goals better than just about anyone. You get to work with them on a day-to-day basis, so they are fully immersed in the company’s culture. The line of communication between your in-house SEO expert and the rest of your employees is wide open, so problems associated with miscommunication are mostly avoided. But just having your SEO in-house doesn’t always mean smooth sailing. Here are 4 things you can do to make sure your in-house SEO expert is as effective as CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
