Blog Posts to Read for August 25, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How Your Website Loses 7% of Potential Conversions It’s time to get serious about site speed. This post provides tips to get your site and plug-ins to load faster. CLICK HERE TO READ MORE Google introduces Page Speed Service This post discusses Google’s Page Speed Service, an online service that helps webmasters speed up the loading time of their web pages. CLICK HERE TO READ MORE 10 Tools for Measuring Your Social Media Influence Measuring online influence is difficult. This post includes 10 tools that make the CLICK HERE TO READ MORE...
How I Learned an Important SEO Lesson Offline
When I say that everything you do both online and offline can be leveraged for SEO, I mean it! Recently, the company that owns the office building where my SEO firm has its office told us we had to move out to another property several towns over. We had 30 days left in our old office. Naturally I balked at being moved, especially on such short notice. I had meetings with clients, both current and potential, employees (myself included) were taking long scheduled vacation days, deadlines were coming up—all the nonnegotiable things that come with running a business. Surely they couldn’t really make me move in 30 days? As it turns out, they could. In the lease I had signed, one of terms stated that the CLICK HERE TO READ MORE...
Brick Marketing Partners with Social Media Strategies Summit Boston
Brick Marketing is a media partner of the Social Media Strategies Summit Boston, which will be held at the Hilton Boston Logan Airport on September 20th-22nd, 2011. The Social Media Strategies Summit Boston is designed for business owners, entrepreneurs, CEO’s, and VPs, Directors, and Managers of marketing, branding, business strategy, customer relations, social media, public relations, online communities, business development, and media sales. The goal is to teach them how to harness the power of social media to further brand reach and impact. Click here to learn more about the Social Media Strategies Summit Boston! The Social Media Strategies Summit workshops cover a wide range of topics including: • How to create and maintain an optimized and personalized Facebook presence • How to create CLICK HERE TO READ MORE...
Social Media is as Long Term as SEO- SEO Video Tip
Social media marketing is not something that happens overnight, much like SEO. It takes long term, dedicated commitment to be successful. One of the biggest reasons most companies' social media marketing campaigns fail is because they don't stick with it! In a marketplace that demands immediate ROI, social media takes too long. But the long term value of social media marketing is well worth the wait. Watch this week's SEO video tip here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
Commenting Etiquette: Don’t be Promotional
In addition to this blog, I write for/manage a company blog (the Brick Marketing Internet Marketing Blog ), as well as a blog on my internet marketing consulting site. I kid you not when I say that I can easily get 4,000 spam comments every day. Now most of those 4,000 spam comments go directly to my spam folder and I never have to see or deal with them. A lot of these comments are coming from black hat or overseas link building companies toting the benefits of natural Viagra and the like. Once I mark a commenter as spam, all their future comments get filed as such. But I still manually sort through CLICK HERE TO READ MORE...
What’s New in SEO for August 23, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: The evolution of sitelinks: expanded and improved Google launched several improvements to sitelinks, including the way they look and are organized in search results. Sitelinks are now full-size links with a URL and one line of snippet text. They are arranged in columns and the number of links has doubled. WHAT'S NEW THIS WEEK WITH YAHOO: Search Alliance Continues Global Transition Yahoo!’s algorithmic transition to Microsoft continues in Austria, Denmark, Finland, Norway, Russia, the Netherlands, Sweden, and several countries in MENA (Arabic language). WHAT'S NEW THIS WEEK WITH BING: Bing Shopping: CLICK HERE TO READ MORE...
Be Realistic with Your Keyword Research
Keyword research is arguably the most important building blocks of any SEO campaign. The keywords you select will determine what searches your site ranks for and who can see your site. Selecting the wrong keywords means placing your site in front of the wrong audience or, worse, means you won’t be found at all. That is why it is so important to be realistic with your keyword research and selection. Let’s say you own a small shoe store and are looking to re-optimize your site. It’s been online for several years, so your site has a good trust factor established with the search engines. You rank extremely well for localized keyword phrases (shoe store Medford, MA), but you want to take it to the CLICK HERE TO READ MORE...









