What’s Wrong with the SEO Industry
Every once and a while I like to get on my SEO soapbox and talk about what I think is wrong with the SEO industry. Keep in mind that I have been working in this industry for over 12 years and I really love doing it, but every industry has its faults and the world of SEO is no exception. This industry probably has one of the worst reputations out of any marketing-related field, mainly because most news regarding the SEO industry focuses on the black hat, the spammers and the SEO con men. It’s no wonder John Q Businessman doesn’t trust me when we first meet. Once bit, twice shy and I have to work that much harder to convince him that I truly CLICK HERE TO READ MORE...
Learn from Other’s Twitter Mistakes
As social media has matured over the last few years, it has become more obvious that social media marketing has to power to make or break a brand. When handled correctly, social media marketing allows companies to connect with their consumers in a new and personalized way, learn insights directory from their target audience, and develop a strong and loyal network and much, much more. However, when mishandled, social media also has the power to completely ruin a brand’s online reputation. Because of Twitter’s instantaneous nature, bad news spreads just as fast as good. While you may think your tweet may go unnoticed in the sea of information being created, are you really willing to risk it? Don’t become a social media flop. Learn from the CLICK HERE TO READ MORE...
When Did You Last Google Yourself?
Online, your personal brand reputation may be your most valuable asset. The search engines are the first places people turn to when looking for information. Someone might be checking up on the weather in their area, someone might be looking for the cheapest airfare to Cancun and someone might be looking for information about you! We’re all guilty of Google-ing ourselves at one point in time, but when was the last time you actually scoured the Internet to see just where you name pops up and in what context? Online reputation management is more critical than ever, especially since the advent of social networking. Anything we post online is there for good; nothing can ever truly be deleted, just buried. This means that a picture of CLICK HERE TO READ MORE...
Blog Posts to Read for August 4, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Is Facebook Still Likeable? Google Plus added 10 million users in the first two weeks of limited beta launch. This post discusses how that could affect the future of Facebook. CLICK HERE TO READ MORE Social Media Marketing Tips This post includes 10 steps to follow in your social media marketing campaign. CLICK HERE TO READ MORE Page Titles and SEO – What to Avoid Page titles are one of the most important parts of SEO for your website. This post includes a list CLICK HERE TO READ MORE...
Should Your Site Include a FAQ?
A few months ago, I was toying around with the idea of developing an SEO FAQ and incorporating it into my company site. Over the years, I’ve found that potential clients tend to ask the same set of questions about SEO and my approach to SEO during our preliminary meetings. I thought that an SEO FAQ would be a valuable resource for potential clients, because they could find answers to their questions before we ever actually talked. That way, our meetings could be more focused on how SEO can help their company and what I could bring to the table, and less about what keyword research is. At first I thought it was a great idea. I would develop new pages of CLICK HERE TO READ MORE...
Tips for Creating Local Search Profiles
Not only do local search profiles provide valuable, quality inbound links to your site, they can also rank individually in the search engines, increasing your brand presence. Local search profiles are also incredibly important for mobile search. When conducting a search on their smartphone, must consumers are looking for quick information like a phone number or address. They aren’t going to take the time to dig through your site to find that information. If you aren’t listed locally, you are missing out on connecting with your local audience. For businesses that rely on local foot traffic, not having a local search presence could spell disaster. Here are 4 best practice tips for creating and developing local search profiles: Claim your listing Did you know that your business CLICK HERE TO READ MORE...
SEO Video Tip- You Get What You Pay For!
Unfortunately, the reputation of the SEO industry as a whole has been tarnished by black hat SEO companies and spammers that take advantage of unsuspecting site owners. Don't let a black hat SEO firm con you! Here are a few things to look out for when hiring an SEO agency. Watch this week's SEO video tip here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
