Building a Site FAQ? Add More Content
A few weeks ago, I wrote a post entitled “Should Your Site Include a FAQ? that discussed whether or not it was worth developing an SEO FAQ for potential clients. I wasn’t sure how much information was too much, in terms of the Brick Marketing SEO strategy. There is no “magic solution” or “secret” to SEO, so it’s not like I’d be giving away trade secrets. However, I was worried that having FAQ pages about keyword research would mean I’d have to sift though more leads from people that ONLY wanted keyword research, which is not the kind of client I’m looking for. The topic of site FAQs came up again recently while I was optimizing a client’s site. On the surface it CLICK HERE TO READ MORE...
Tips for Understanding Your Online Audience
It’s marketing 101—define your audience. If you don’t know who your target audience is, and know the in and out of their behavior and motivations, you’ll never be able to create an effective marketing campaign to reach and influence them. It sounds like a simple enough concept to understand, yet a lot of companies think that they can just transition what they know about their audience’s offline behavior to their online marketing tactics and everything will just fall into place. This isn’t always the case. Here are 3 things to take into consideration when trying to underdstand your target audience: 1. What they use the Internet for Does your target audience use the Internet for work or for play? Have the search engines become their go-to-place for CLICK HERE TO READ MORE...
Blog Posts to Read for September 29, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! PREMIUM MEDIA: Content Matters When You Want to Market Effectively This post takes a look at a few ways to ensure that you’re on the right track to providing content that soars above the rest of the pack. CLICK HERE TO READ MORE Use SEO to Extend the Shelf Life of Your Social Media Content This post includes two charts showing typical visit patterns for blog posts from social referrals and search referrals. CLICK HERE TO READ MORE Facebook Should Stop Worrying So Much About Google Plus This CLICK HERE TO READ MORE...
Why Article Spinning Doesn’t Work
Article spinning is one of those black hat SEO tactics that gives the rest of the industry a bad reputation. The basic premise of article spinning is that your write one article and submit it to hundreds of article submission sites. You might change up some of the content by replacing certain keyword with synonyms, but about 90% of the article remains the same. Some article spinners use automation software that can get around a site’s CAPTCHA so you don’t even have to bother with the submission process. You load an article full of links and send it on its merry way. Sounds like a great way to get links, right? Article spinning is the easy way out! I think a lot of small business owners turn CLICK HERE TO READ MORE...
You Can’t Rush Your Sales Cycle or Your SEO – SEO Video Lesson
Every website has it's own unique sales cycle, which is something you have to take into consideration when measuring the success of your SEO. For example, if your sales cycle is 6-9 months long and you stop your SEO before that, you won't be able to determine what is the true ROI. Don't give up on your SEO too soon just because you aren't seeing the results you want right away. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
Is Your Keyword Research Missing the Mark?
Keyword research isn’t the most fun or glamorous component of any SEO campaign, but it is the most important. If you don’t target the right keywords, your site won’t rank well for appropriate search queries and your target audience won’t be able to find you. Essentially, without the right keywords you are dead in the water and the rest of your SEO will go to waste. If you are attempting to conduct keyword research for your company without the aid of an SEO expert, here are a few things to watch out for. 1. Shooting for the moon If you run a small business, let’s say a local boutique that sells women’s clothing and accessories, you are never going to rank number one in the SERP for CLICK HERE TO READ MORE...
What’s New in SEO for September 27, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Choosing the result you want just became easier Google has made it easier to see Instant Previews of your search results. You no longer need to click on the magnifying glass to see a visual overview of a page, you just need to move your mouse over a search result and hover over the arrows that appear. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Rolls Out Redesign for Search Results Pages Yahoo! has been working to unify the search experiences across web, multimedia, and vertical search results pages with a design CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
