Make Your Site a Brandable Entity
Your website is your most critical asset to your search marketing—everything revolves around it. The keywords you target should accurately reflect webpage content, link building works to build your site’s trust factor and ultimately drive traffic, social media profiles provide new ways for your brand to interact with your target audience and so forth. Without a great website to hold it all together, the rest of your search marketing efforts will just go to waste. But you’ve got to first make sure your site is worth a strong SEO campaign, and that means keeping in a brandable entity. 1. Don’t launch a site that’s built to rank Keyword heavy sites and microsites are the lazy marketer’s way out. If you build a site to CLICK HERE TO READ MORE...
3 Inbound Marketing Myths
Inbound marketing could also be called “opt-in marketing.” The basic premise of inbound marketing is to make your site appealing to those that are already looking for it. Instead of trying to force your message on your target audience, you are setting your site up to be found when your audience needs it the most. Inbound marketing (which involves social media, SEO and content marketing) is an incredibly powerful online marketing tactic. It seems like a simple enough approach, but can actually be incredibly complex once you get involved. Like any new (relatively) marketing tactic, there are a lot of things about inbound marketing that some people don’t understand, which means they aren’t doing it right! Here are 3 common inbound marketing myths: Inbound marketing is free. Sure, it CLICK HERE TO READ MORE...
Social Bookmarking Strategy Tips
A recent study found that the social bookmarking site StumbleUpon accounts for 50% of all traffic derived from social media , surpassing even Facebook as the leading source of traffic. While we have to take these numbers with a grain of salt—StumbleUpon exists solely to share links, while Facebook is the central hub of most users’ online social lives—this data lends credibility to the value of social bookmarking sites as part of your social media marketing and content promotion campaigns. A social bookmarking strategy, when handled correctly, provides a lot more value than just a few credible links. It can help drive traffic, increase brand awareness and build your online presence. Here are 3 tips for developing a social bookmarking strategy: 1. CLICK HERE TO READ MORE...
Blog Posts to Read for September 22, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Is Your Brand Disconnecting on Social Media? B-to-B companies are struggling with how they approach social media because they need to act less like brands and more like people. CLICK HERE TO READ MORE Optimization Techniques for Various Content Types This post provides tips for how to optimize text based content, images, videos, and news for search. CLICK HERE TO READ MORE The huge differences between old and new local results This post discusses the differences between Google’s old Local Search integration and the new model and includes screen CLICK HERE TO READ MORE...
Content First, Keyword Research Second
Quick, which is more important to your SEO—keyword research or site content? It’s actually a bit of trick question. Keyword research and site content actually work together to create a well-optimized site. Conducting keyword research won’t do much good if your site is full of low quality content. Meanwhile, great content needs some help appealing to the search spiders, which is where having the right keywords comes in handy. One without the other means your SEO if off-balance, like a table with one short leg. But when it comes to writing content and conducting keyword research, which tactic deserves priority seating? On-site optimization starts with having great content. The main reason you need to make sure your content is in good shape BEFORE you start conducting your CLICK HERE TO READ MORE...
Simple Video Marketing Can Be Effective – SEO Video Tip
Incorporating videos into your online marketing is essential to success. While coming up for ideas for your video marketing may be intimidating at first, the trick is to not over think it! Videos allow you to connect with your target audience in a new and engaging way and don't have to be expensive to be useful for your customers. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
Does Twitter Really Help Your SEO?
Twitter is one of the Big 3 of social networking (alongside Facebook and LinkedIn) and a valuable component of any social media marketing strategy. There are probably hundreds of blog posts out there telling site owners to get a Twitter account because they are “supposed” to. But what are the real benefits of incorporating Twitter into the online marketing mix? Can Twitter actually help your SEO or is it just another place to make noise and hope someone notices? Here are 3 ways Twitter affects your SEO: Social Signals Both Google and Bing have admitted that social media signals are being incorporated into the search algorithm as a ranking factor. While we can only speculate as to how important social signals are, it’s probably save to say CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
