Change Keywords to Match Evolving Behavior
The most important thing to remember when it comes to conducting your keyword research is that you have to understand your user. If you don’t understand how people are searching for your product, you’ll never be able to target the right keywords. For instance, you might call your product a “workforce analytics and planning software” but your potential clients are searching for “business intelligence software.” While the two keyword phrases may mean the same thing (more or less), how is a search spider supposed to know that? That is why it is important to revisit your keyword research from time to time and make sure you are in-line with your target audience’s search behavior. Site analytics are your best friend when it comes to making CLICK HERE TO READ MORE...
Blog Posts to Read for September 8, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to write for Google’s expanded site links This post explains three ways to write for and take full advantage of Google’s expanded site links search results. CLICK HERE TO READ MORE 10 considerations when building a website in this brave new Social World Due to the rise of social media your website today performs a very different role to what it did a few years ago. CLICK HERE TO READ MORE Are We Sharing Too Much On Social Media? This post includes an infographic that CLICK HERE TO READ MORE...
The Risks of Writing a Company Blog
In my 12+ years as an SEO professional, I’ve found that just about every business can benefit from publishing a company blog. It doesn’t matter if it’s B2B or B2C, or what industry your business operates in—a good business blog can be invaluable for your SEO and Internet marketing in general. There are probably hundreds of blog posts out there full of great reasons why you should start a company blog. (I have even written a few such posts myself). But are there any good reasons to NOT launch a company blog? If you think launching a blog is enough. “If you build it, they will come,” doesn’t work with business blogging. You can’t throw up a blog and hope that readers CLICK HERE TO READ MORE...
Tips for Redesigning Your Website
Your website is an incredibly important and powerful online tool. First off, it’s your business’s calling card. When someone arrives on your site, they way it looks will influence whether they stay or bounce out. Your brand is (at least it should be) well reflected in your website design. An outdated website creates a bad user-experience. Websites need to be fast, clean and well organized in order to convince your traffic that you are worth doing business with. We can all spot a website that hasn’t been updated since the late 90s (think scrolling banners, bad graphics, never ending pages of text, etc…), and your website at least needs to look current. Sometimes this means a major overhaul, and other times a few simple tweaks CLICK HERE TO READ MORE...
What’s New in SEO for September 6, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Another look under the hood of search Google provides a video that gives a deeper look inside search and the work that goes into the changes and improvements that Google makes almost every day. Blogger’s fresh new look Blogger is the next product to get a makeover from Google. The entire editing and management experience has been rewritten from scratch to make the platform more efficient and easier to update and improve over time. WHAT'S NEW THIS WEEK WITH YAHOO: What’s Top of Mind This Labor Day – Yahoo! Search CLICK HERE TO READ MORE...
Why Are You Buying Fans, Friends and Followers?
I came across this article on PCMag.com a few weeks ago. The story focused on an SEO firm that has started selling Google +1s. “Plussems, which is owned by SEOShop.biz, is selling 50 clicks for $9.99, 250 clicks for $69.99, and was selling a bundle of 2,000 clicks.” This isn’t the first time I’ve come across an SEO or social media marketing company that was selling bundles like this. I’ve seen companies promise to get you 1,000 Twitter followers in a month and 500 Facebook Likes in two weeks, all for the low, low, price of $59.99! Are you kidding me? As a strictly white hat SEO consultant, I would never recommend to my clients that they buy fans/friends/followers/Likes and so forth. CLICK HERE TO READ MORE...
Don’t Outsource Your Content Overseas!
There are plenty of good reasons to outsource your content writing and marketing to an SEO firm. For instance, you may not have the time or writing skills to fully invest in a managing a content marketing campaign. Since content marketing is one of the fundamental elements of inbound marketing , outsourcing it to a reputable SEO company makes sense. But when looking to outsource your content marketing, or any other part of your SEO, keep it in the U.S! The great thing about working with an SEO firm is that they don’t have to be local. The Internet is everywhere, and nothing in SEO is so time sensitive that working with an SEO company in a different time zone could become a serious issue. If CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
