The Michael Bay Style of Content Development
I came across this great post the other day on searchengineguide.com. Written by Stoney deGeyter, it’s 30+ SEO analogies that struck me as funny and yet so very true at the same time. I believe in having a sense of humor about your work and this post was right up my alley. One of my favorite analogies was this, SEO is like a Michael Bay movie. It can look pretty, but if you're just throwing a bunch of crap at your audience, they'll just shrug and walk away. I think Stoney hit the nail on the end with that one, especially when it comes to content marketing, a critical component of SEO. Michael Bay isn’t a director known for his poignant and gut-wrenching CLICK HERE TO READ MORE...
What’s New in SEO for October 25, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Making search more secure Google has enhanced its default search experience for signed-in users by encrypting search queries. This means that sites that receive clicks from Google search results will know that the click came from Google, but won’t receive information about each individual query. WHAT'S NEW THIS WEEK WITH YAHOO: Search Alliance Global Algo Transition Update Yahoo! has completed the algorithmic transition to Bing in all global markets (except Korea). WHAT'S NEW THIS WEEK WITH BING: Top Sites Going Global with Translator API The diversity and volume of partners using the Bing Translator CLICK HERE TO READ MORE...
Video Marketing Process Breakdown
Video marketing is only as complicated as you make it to be. It doesn’t take a huge budget and professional production team to make videos for your business that can help build your brand and educate your target audience. A valuable part of any SEO campaign, an online video does not have to be like a television commercial to be successful! Here is a breakdown of the video marketing process into 4 easy steps: 1- Create video using clip from workshop/presentation/speech/interview/tour etc… It should never be a struggle to come up with content for your video marketing campaign. Chances are you are sitting on a treasure trove of video content and you don’t even realize it! Every recorded speech, webinar, presentation, or interview CLICK HERE TO READ MORE...
You Can’t Win the SEO Race if You Don’t Try
For site owners, there is little more frustrating than feeling like you are doing everything with your SEO and search marketing right and finding that the competition is still two steps ahead of you. Even worse is when it looks like the competition is using black hat SEO to dominate the SERPs. You might think to yourself, “What’s the point of my SEO anymore? It’s not working!” Before you throw your hands up in the air and walk away from SEO forever, remember these 3 things: Your competition earned it Your top competitors (providing they used white hate link building techniques) have earned the right to be ranking well in the search engines. They may have been at SEO for a year before they really started seeing CLICK HERE TO READ MORE...
How Much Should Content Writing Cost?
Many businesses don’t have the internal resources to fully commit to content marketing, so they look to hire a freelance copywriter to shoulder most of the work. If you don’t have the writing skills or time to devote to content marketing, this is a great idea! A good professional copywriter has the skills and know-how to craft great content for your website or blog and capture the attention of your target audience to get your brand noticed. But hiring a freelance SEO copywriter to handle your content writing begs the question, “How much should I be paying for my outsourced content?” There really is no “right” answer for how much it costs to outsource your content. Factors like the length of the post, amount of research CLICK HERE TO READ MORE...
Blog Posts to Read for October 20, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! The Future of Content in SEO This post states that there is a big case for internet marketers to take their focus away from content since there are signs that content isn’t exactly “king” anymore. CLICK HERE TO READ MORE Facebook pulls review functionality from pages – next steps for SMBs This post discusses what businesses can do now that Facebook will no longer be utilizing existing reviews. CLICK HERE TO READ MORE The Dale Carnegie Approach to Blogger Outreach This post includes 12 key points to help CLICK HERE TO READ MORE...
Should Social Media Be Handled By an Intern?
Should an intern be handling your social media? The long and short answer is no. I’ve worked with plenty of interns in my 12+ years in the professional world. Some have been great and some were less than stellar. With interns, you can never be sure of what you’re going to get or how fast they are going to burn out. While college-aged interns may be comfortable using social media than some of your other employees, you should not be putting something so important and valuable as your social media marketing in the hands of an intern. Here are 3 reasons interns should not be in charge of your company’s social media: Flake factor Most interns are working for free. And while you may hide that fact behind CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
