Blog Posts to Read for October 13, 2011

Writing by SEO Journal

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 5 Ways to Analyze Landing Page Data to Generate More Leads Instead of only focusing on whatever new initiatives you are launching, it’s also important to track the long tail value of older landing pages. CLICK HERE TO READ MORE Are You Promoting Your Facebook Fan Page? This post includes 6 ways to spread the word about your Facebook fan page by educating your readers. CLICK HERE TO READ MORE The Best Headline Writing & Title Optimization Tips of All Time This post includes 30 headline tips CLICK HERE TO READ MORE...

Focusing on Rank Limits Your SEO Potential

Writing by Nick Stamoulis

It’s no secret that everyone is aiming to rank number one in Google and Bing for their top keywords. The benefits of ranking in the top spot are well documented, but that doesn’t mean that where your site is ranking should be the only thing you focus on achieving with your SEO. Pigeonholing your focus and using rank position as the end-all-be-all measurement of success could spell disaster for your SEO campaign in the long run. Here are 3 reasons why solely focusing on where your site ranks can hurt your SEO: Search results pages are personalized. The search engines are in the business of pleasing their customer, just like every other company. Their product is information. In order to keep their customers CLICK HERE TO READ MORE...

Use Google Webmaster Tools to Run a Link Audit – SEO Video Tip

Writing by Nick Stamoulis

When you're starting a link building campaign, it's important to understand where you're starting from. Even if you have never done any active link building, chances are you have a small link portfolio of natural links. An SEO link audit will help you determine your link building baseline and identify what kind of links you have and where they come from. Watch this week's SEO video tip here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...

How the Search Engines Personalize Your Search Experience

Writing by Nick Stamoulis

The search engines work to please their customers, just like any other business. For Bing, Google and Yahoo, this means providing the best results possible for any and all search queries. One of the ways they are working to improve their user-experience is by offering more personalized results. Here are 3 ways the search engines personalize the SERPs: Location Type “pizza” into Google; what does your SERP look like? Chances are the first results Google pulled are all pizza places near your town. After those come the national brands like Dominos and Papa John’s. But how does Google know where you live? Easy, it uses the IP address from computer to determine your location. Google knows that when most people search for things like “pizza” or “dry CLICK HERE TO READ MORE...

What’s New in SEO for October 11, 2011

Writing by SEO Journal

We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google Earth downloaded more than one billion times One billion downloads of the Google Earth desktop client, mobile apps and the Google Earth plug-in have occurred since it was first introduced in 2005. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search Trends: Breast Cancer Awareness Searches for “breast cancer” double in October compared to other months of the year on Yahoo! Search. WHAT'S NEW THIS WEEK WITH BING: Start Your Engines: Car Decisions Just Got Easier Bing recently rolled out updates to Bing Autos that let you quickly browse cars based on what matters to you. So CLICK HERE TO READ MORE...

Improve Your AdWords Account with the New AdWords Performance Grader

Improve Your AdWords Account with the New AdWords Performance Grader

Writing by Nick Stamoulis

AdWords can be overwhelming to marketers and small business owners. It's often hard for newcomers to understand their performance. Even the PPC connoisseurs needs to take time now and again to step out of the trenches to analyze where they stand on the AdWords battlefront. This month, we've created the AdWords Grader in response to this very need. If you're looking to improve your PPC performance (and let's face it, who isn't?), consider taking advantage this newly released tool from WordStream. The AdWords Performance Grader grades your AdWords account performance by analyzing several key performance indicators such as Quality Score, Account Activity, Click-Through Rate, and Impression Share. It then compares your results against those of other AdWords advertisers with CLICK HERE TO READ MORE...

SEO Companies Need 3 Things from Clients

Writing by Nick Stamoulis

If you’ve decided to outsource your SEO to a consultant or firm, your new SEO company is going to need three things from you in order to create, launch and maintain a successful SEO campaign. Without these three things, your SEO will never get up to full-throttle and won’t reach its full potential by any of the great SEO companies out there: 1. Trust Remember that SEO companies are on your side! They are pulling for your website to succeed as much as you are and are going to do everything in their power to help your site and brand reach their full potential online. However, in order to maximize their efforts you as the SEO client have to be willing to trust your SEO company to CLICK HERE TO READ MORE...

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