What Does A Declining CTR Mean For Your SEO?
CTR, or click-through-rate, is one of the most studied and reported numbers in the SEO industry. The CTR refers to what percentages of clicks are garnered by a specific ranking position in the SERP. Obviously, the higher the click-through-rate the more valuable that position is. Most studies indicate that the first position gets the lion’s share of clicks, including this recent study released by SlingshotSEO. However, what makes SlingShotSEO’s findings interesting is not the percentage of clicks the first, second and third spots get, but how those percentages have dramatically dropped over the last 5 years. Take a look at this graph: The four different studies conducted since 2006 show a dramatic decline in click-through-rates across the board. So what does this CLICK HERE TO READ MORE...
Recent Panda Update—What Does This Mean for Small Business SEO Efforts?
This is a guest post written by Amanda DiSilvestro of Business.com There has been a lot of buzz about one of the latest Google Panda update, so naturally many bloggers are writing about the importance of content and how to better the content on your website. For those who are unfamiliar, on September 28th, the Panda update (known as Panda 2.5) put a stricter emphasis on unique content and caused many small businesses traffic results to lower. Although some businesses such as FoxNews.com and YouTube benefited from the change, the complaints from small companies have not declined. Content has always been important, and Google has always valued good content and tried to keep the unique content ranking high. This makes sense, and most would agree that CLICK HERE TO READ MORE...
Sample B2B Content Recyling Strategy – SEO Video Lesson
Want to learn how you can create an entire content marketing campaign from a single piece of content? Check out this real world B2B content recycling strategy example. The trick to content recycling is to re-purpose the content so it makes sense for the platform being used. You aren't just submitting the same piece of content again and again, but the messaging has to remain consistent. Watch this week's SEO video lesson here! For more content marketing video tips and lessons from Nick Stamoulis, check out the Brick Marketing content marketing video lesson archive . CLICK HERE TO READ MORE...
Content Promotion with LinkedIn Groups
As I’ve said before, creating great content is only half the battle. It doesn’t matter how well-written, informational or engaging your content is if no one sees it. If no one reads your content then no one will link to your content, which means the blog post/article/video/etc isn’t doing much good for your SEO. Content promotion is just as important as content creation! There are multiple platforms you can promote your content on including: •Social networking sites •Social bookmarking sites •Industry sites •E-newsletters •Document sharing sites •and more Personally, I am a huge fan of using social networking sites, such as LinkedIN for content promotion. Not only do social networking sites present your content in front of a vast audience of potential customers, the search engines are also using social signals as a CLICK HERE TO READ MORE...
What’s New in SEO for November 15, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google+ Pages: connect with all the things you care about Google+ has rolled out Pages worldwide so that users can build relationships with all of the things that they care about, including local businesses and global brands. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search Trends: Hunger and Homelessness Awareness Week November 13 is the beginning of Hunger and Homelessness Awareness Week and people are going online to learn about challenges Americans are facing in a post-recession economy and to get information on assistance programs. WHAT'S NEW THIS WEEK WITH BING: Bing Webmaster CLICK HERE TO READ MORE...
3 B2B SEO Assumptions You Should Never Make
You know what they say when you assume something? It makes a [expletive] of U and ME. The old saying holds true in a lot of situations, including B2B SEO. As marketing professionals, it’s never a good idea to assume you understand your target audience perfectly, assume you know everything your competition is doing or assume you aren’t missing the mark in some way.
Here are 3 B2B SEO assumptions that could potentially ruin you SEO campaign:
Last click = conversion source
A huge part of any B2B SEO campaign is proving ROI; determining what tactics worked well and which ones didn’t. Obviously tactics that seemingly lead to more conversions can be considered more valuable, and therefore deserve more time/budget/attention and so forth. But here is where CLICK HERE TO READ MORE...
Content Mistakes That Hurt SEO
Your website is the lynchpin of all your online marketing efforts. It doesn’t matter how great your off-site link building campaign, social media marketing or content marketing campaigns are—without a great website based on great content to hold it all together your visitors are going to leave as quickly as they arrive. Your website has a matter of milliseconds to catch and hold someone’s attention, which means you better live up to their expectations and give them the information they want quickly! A few poorly designed content components and your site will struggle to keep visitors engaged. Is your website making these content mistakes that can hurt your SEO? 1. No call-to-actions Is no one filling out your contact form or signing up for your company newsletter? CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
