10 Point Website Optimization Checklist
The first step of any SEO campaign should focus on website optimization. This is the process of making your website as appealing as possible to both the search engines and your visitors. A properly optimized website will eventually rank better in the SERPs and attract more targeted visitors. Here are ten components of website optimization: 1. Meta description and Meta keywords Even though Meta descriptions are no longer an important ranking factor, that doesn’t mean they don’t have their place in website optimization. Think of your Meta description like ad copy. Those 150 characters have to convince a searcher to choose your listing over another. The search spiders can still read and highlight related keywords, making your description stand out even more. 2. Title tag The title tag should be CLICK HERE TO READ MORE...
Blog Posts to Read for November 10, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Twitter quietly launches new Timeline Twitter is rolling out updates to their timeline which includes threaded conversations, inline media and in-line listing of retweets. CLICK HERE TO READ MORE Sharing My Love for Infographics (Video) This post includes a video that talks about the benefits of infographics. CLICK HERE TO READ MORE Two important changes coming to Facebook Comments Facebook has introduced a change to Facebook comments that is designed to lead to more interaction on the Facebook Platform. CLICK HERE TO READ MORE Boo! What Is Your CLICK HERE TO READ MORE...
Tips for Determining Link Value
While links are arguably one of the most important ranking factors around, not all links are created equal. There are millions of sites you could potentially get an inbound link from, but should you? Not every website is going to give you a link that provides real SEO value for your site. Here are three questions you should ask yourself when trying to understand the potential SEO value of a link: 1. Is this a site where my target audience hangs out? Links are valuable for two main reasons. First off, the more quality links a site has pointing towards it the more valuable it becomes in the eyes of the search engines. Secondly, every inbound links serves as a potential doorway to your site. You want CLICK HERE TO READ MORE...
Run a Link Audit On Your Top Competitors – SEO Video Lesson
Running a link audit on your top competitors can actually be very beneficial for your own SEO. First off, it gives you a good idea of how your own link portfolio measures up to the competition. It can also help you uncover valuable link building opportunities that you might have missed. Watch this week's SEO video lesson here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
5 Key Signs You’re Doing SEO Wrong
While there is no set “right way” to run an SEO campaign, as each site will approach it differently based on their needs and goals, there is a wrong way to manage SEO. Are you guilty of one or more of these 5 things? It may mean that you are mishandling your SEO campaign. 1. All you can focus on is ranking number 1 in Google. There are dozens of reports that will explain what percentage of clicks the first listing in Google gets compared to the second listing, so I’m not going to say it doesn’t matter where your site ranks. Obviously the higher you rank in the SERPs the better. What I am saying is that you shouldn’t only worry about rank position. The search CLICK HERE TO READ MORE...
What’s New in SEO for November 8, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Giving you fresher, more recent search results Google has made an improvement to its ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness. A new way to get information about real-world places When conducting a search for a real world place, you will now see a new panel to the right of the results that provides much more information than before. WHAT'S NEW THIS WEEK WITH BING: Making Search Less Lonely Bing social search team members share their CLICK HERE TO READ MORE...
Drawing a Line in the Blog Commenting Sand
I’m going to throw an idea out there that goes against everything I know as a social SEO professional. It may be a cardinal sin of social media, but what if you just closed the comments section on your business blog entirely? I know I’ve written about getting more value from your blog by using it to connect with your target audience, but what if your blog isn’t connecting with them in the comments section? Now, every blogger loves to feel like their blog is loved. Comments are usually a good sign that you’re producing the “right” content, meaning it is something your audience is interested in. Comments mean you’re content is resonating with your readers and they want to engage in a CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
