4 Ways to Repackage Your Content
The number one complaint/concern I hear from my SEO clients when it comes to content marketing is that they don’t know what to write about. The number two complaint/concern is, even if they do have a list of topics ready to go, no one on their staff has the time to commit to a heavy content marketing campaign. To both of those I say, “Oh yes you do!” Content marketing isn’t nearly as hard as most site owners think it is, even if looking at a 6 month editorial calendar can be a little intimidating. An easy to solution to your content marketing woes is content recycling. Content recycling (or repackaging) is when you take a piece of content, say CLICK HERE TO READ MORE...
Ocean Marketing’s Shady SEO Practices Exposed
First off, I’d like to thank everyone who brought this situation to my attention. Without your comments and emails I might have never realized that I was one of the bloggers that Ocean Marketing was blatantly plagiarizing from. Just yesterday a reader sent me this link from Reddit about a company called Ocean Marketing, with a note saying they thought one of the company’s blog posts looked suspiciously like a post from this blog. I pulled up the two posts side by side. Search Engine Optimization Journal: Who is Handling Your Social Media Marketing? Ocean Marketing Blog: Who is Handling Your Social Media Marketing? Even with just a quick glance it’s pretty obvious that their post CLICK HERE TO READ MORE...
Blog Posts to Read for December 29, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How To Decide If You Or Your Business Should Use Twitter [Infographic] This post includes an infographic to help you determine how you are going to use Twitter or if you should stay clear. CLICK HERE TO READ MORE How to Attract Readers and Search Engines to Your Blog This post includes tips for improving your blog’s appeal and making the most of your blog. CLICK HERE TO READ MORE Nobody Wants a Website Websites shouldn’t be built for businesses; they should be built for the customer. CLICK CLICK HERE TO READ MORE...
Local Event Marketing Helps Your Link Building
Brick Marketing is a proud sponsor of the Boston SEO Meetup, a local Meetup event for SEO and SEM professionals, other marketing professionals and local business owners interested in learning more about SEO. We attend every month’s event and use the time to network, build our local brand, come up with new blog post topics and yes, even get links from the event! When I say that everything you do to promote your business, both online and off, can be leveraged for SEO, I mean it! Even local event marketing can help your SEO and link building. Most of the business owners that attend the SEO Meetup aren’t looking to hire an SEO firm to handle their SEO or link building. If they are attending the CLICK HERE TO READ MORE...
3 Ways to Make Your Blog More SEO Friendly
A business blog can rank in the search engines for branded searches alongside your company website and social profiles, while individual blog posts can rank extremely well for long-tail keywords. All of this helps build your overall online brand. However, in order for your blog to help your SEO, you need to take the time to properly optimize each post, just like you’ve optimized each page of your website. Here are 3 tips to make your blog more SEO friendly: Optimize the entire post. You want your blog posts to rank well for related searches. In order for it to rank well, you have to optimize your individual blog posts just like you would a page of your company’s website. Once you’ve written your post, determine what keyword CLICK HERE TO READ MORE...
What’s New in SEO for December 27, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Rich Snippet Instructional Videos Google has put together a series of tutorial videos to help get you started or fine tune your rich snippets which provide you with the ability to help Google highlight aspects of your page. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Opens Content Analysis Technology to all Developers Yahoo! has opened up its content analysis technology to the world to help developers build their own fantastic experiences for their sites and users. WHAT'S NEW THIS WEEK WITH BING: Out with the Old, In with the New: Bing Takes Stock of 2011 and CLICK HERE TO READ MORE...
A Few Thoughts About Reputation Management
Reputation management is fickle thing. Sometimes it’s a simple process of identifying where a brand went wrong, backtracking and fixing the situation, then carrying on in the right direction. Depending on how well a company had been handling the situation, it’s a relatively straightforward campaign. Other times, a company has been in denial of their situation for so long that they can no longer tell up from down. Those reputation management cases require a lot more work to make headway. Here are a few of my thoughts about reputation management: What’s wrong with your organization? Why are you getting so much negative feedback from your customers? One or two angry customers are normal (and to be expected). You can’t be 100% perfect 100% of CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
