Are You Paying Attention to Your Social Network?
If you think that social networking sites are just another platform for you to tote the benefits of your brand/products/services, it’s time to reevaluate your social media marketing strategy. Social media is a two way street; don’t forget that! Your social network is expecting you to listen to them, just as you hope they are listening to you. But are you really paying attention? A recent study by MarketTools found that nearly half of the companies they surveyed think their customers don't comment or complain about their products and services online, and 22% did not know whether their customers did so or not. To that I have one thing to say: really guys? I take pride in my company’s CLICK HERE TO READ MORE...
HTML5 SEO New Information
If you’ve had your ear to the ground over the last few months, you’ve probably heard
ead about HTML5, the latest HTML language available for website development. As of September 2011, a study found that about 34% of sites had converted to HTML5 . However, even though the number of websites using HTML5 is growing, it is still not fully supported by all Internet browsers and Google is of the mindset that it can’t hurt (but won’t necessarily help) your SEO. So what is a site owner to do?
I came across this great post by Kerry Dean on Search Engine Land a few weeks ago that does a great job of explaining the reality of CLICK HERE TO READ MORE...
Don’t Let PageRank Control Your Link Building
Every time a client asks me about how they can improve their PageRank, I have to cringe a little. Time and time again I have explained that PageRank is only one of 200 ranking signals that Google uses to determine where a site falls in the SERP. While PageRank used to be the Grand Poobah measurement of SEO success (and a major differentiating factor for Google), I don’t believe it’s as important today as it was back when Google was founded. So when a client tells me they only want me to focus on getting links from sites with a PageRank 7 or higher, I have to tell them that zeroing in on PageRank is limiting the long term potential of their link building campaign. Here CLICK HERE TO READ MORE...
Blog Posts to Read for December 15, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Get Schooled in Social Media: 4 Worthy Courses This post states that a good approach to getting social media training might be to start with some of the free training available online. CLICK HERE TO READ MORE How To Avoid Screwing Up Your SEO This post highlights some of the unethical ways to direct traffic to a website. CLICK HERE TO READ MORE Google+ Pages for Business This post discusses Google+ pages and states that all businesses should take advantage of this free social media site. CLICK HERE TO CLICK HERE TO READ MORE...
Are Your AdSense Ads Really Worth It?
At PubCon Las Vegas back in early November, Google’s Matt Cutts warned “If you have ads obscuring your content, you might want to think about it…Do they [visitors to your site] see content or something else that’s distracting or annoying?” Many in the SEO industry had already assumed that ad heavy sites were being targeted by Panda, but this confirmed their suspicions. After Cutts’ announcement, many SEO and PPC professionals commented that this advice was a stark contrast to Google AdSense’s advice of “ads located above the fold tend to perform better than those below the fold.” So what is a lowly site owner to do? In my opinion, if Google says that sites with too many ads above the fold are likely CLICK HERE TO READ MORE...
Optimizing Content for the B2B Business Cycle
Since the B2B business cycle can much longer than the average B2C business cycle, you can’t truly measure the success of your SEO until your business cycle has come to a full close. That’s why it is so important for B2B companies to start their SEO off on the right foot! If you missed the mark with your on-site optimization or off-site SEO, it might be months before you realize that your SEO headed off in the wrong direction, forcing you to start over. One of the most important things a B2B company can do for their SEO is make sure their content is properly optimized. What is your customers’ problem and how do they go about searching for answers/solutions? For example, a small business owner CLICK HERE TO READ MORE...
Updating Your Onsite SEO or Your Blog Content? – SEO Video Tip
For site owners looking to keep their website supplied with "fresh" content, it is better to routinely publish new blog posts than completely redo your onsite optimization every month. Site owners should really only redo their onsite SEO every 1-2 years, not make changes every few weeks. By the time the search engines get around to re-indexing your website, you may have changed a major onsite SEO component yet again. Use new blog posts to tell the search engine that you have new content that they need to crawl and index. Watch this week's content marketing video lesson here! For more content marketing video tips and lessons from Nick Stamoulis, check out the Brick Marketing content marketing video lesson archive . CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
