Hopefully by now you know and accept the fact that social media is not going away. Having revolutionized the way we interact online, social media can be an incredibly useful tool for marketers and businesses. However, it’s not enough to just have the Facebook page or Twitter handle. Just existing on a social networking site isn’t worth much anymore, other than a few links to help build a link portfolio. If you really want to make social media work for your business, you have to get active!
Here are 5 reasons it pays to get more involved with social media:
1. Building an online brand
Your online brand is more than just what you say it is. Social media has allowed consumers unprecedented control over a company’s brand. How they perceive your brand and company is the only thing that really matter. Social networking sites are fueled by consumer opinions, thoughts, comments and complaints. If you aren’t active on these sites, how will you know what people are saying about you?
Social networking allows you to humanize your online brand. People want to do business with other people, not faceless corporations.
Social profiles can also rank on their own in the search engines, increasing your online brand presence.
2. Connecting with new, potential customers
If you don’t think your target audience is on social networking sites, you’re wrong. While different audiences use social media for different reasons and to varying degrees, just about everyone at least has one profile. The only way potential customers are going to find you is if you are active. You can’t sit there and hope they just show up.
3. Connecting with existing customers
It takes more money to get a new customer than keep an old one. If someone has purchased your product/services before, don’t let that relationship go to waste! Social networking sites are a great way to stay connected with your existing and previous customer base. You can keep them in the loop about product launches, updates, company news and so forth.
4. Promotion of content generates natural links
It’s no secret that links are the bread and butter of SEO. The more times a piece of your content is shared, posted, liked, Tweeted, bookmarked and so forth, that sends a signal to the search engines that your content is valuable and useful. Both Google and Bing have admitted that social signals impact how well something ranks in the SERP.
5. Increase website traffic from social networking profiles
Your website must always remain at the hub of your online marketing efforts. By choosing to check out your social media profile, a visitor is identifying themselves as your target audience. Your social profiles should encourage that visitor to keep moving through to your website where you can push them to convert.