Is there a difference between optimizing a site for earning money with AdSense (or an affiliate micro website), or another contextual advertising, site and optimizing a business site for selling a service? You might think the answer would be “no”, but in actuality there is a difference.
For AdSense, all you are really concerned about is finding valuable keywords to target. You really want to focus your efforts on making your content optimized enough to attract search engine traffic – in other words, you want high search rankings – but you don’t really want it so good that people hang on every word your write. After all, if they’re reading your content then they are not clicking on ads.
That’s not to say that you just want people showing up and clicking ads and not reading what you have to say. You may want the traffic on your site, but you earn money when they click so if the content is too good then you won’t get any contextual ad clicks.
With a service business, you don’t want ads on your site at all. They will certainly distract from your message and give people an exit from your site. You want your content to be so great that your visitors will not want to leave. After all, you are trying to sell your services.
You are not so much concerned with the most valuable keywords when optimizing your site for a service business. You are concerned with the right keywords for your business. They could be completely different keywords than anyone else is targeting, making your business unique. Or they could be the same keywords every one is targeting so that you can establish your uniqueness in a crowded marketplace. Whatever it is, you have to target the right keywords for your business.
At the end of the day, optimization is optimization, but there is a big difference – a different strategy – in optimizing for a service business and optimizing for contextual advertising.