Top 5 Age Factors Affecting SEO

Writing by Nick Stamoulis Tweet

No matter where you go in the world, age does matter. In the search engine optimization world, age also matters, however, it’s not the age of the SEO consultant, and it is the age of the various components that go into ranking a page.

There five areas where age may have a bearing on your overall search rankings. No one can say for sure what effect they have, however general consensus is that age can be important. These five areas are:

Domain Age:
The longer a domain has been registered and the length of time a domain has before renewing or expiry is taken into account. Search engines, particularly Google, are looking for some validation of the site. If the domain is six months old and only registered for 12 months, it can be hard to treat with any credibility. On the other hand, a site that is five years old and has another two or three years left on registration can appear to be more credible. However;

Site Age:
Site is different to domain age. You can have a domain name registered for a long time, however the site itself may only be six months old.

Page Age:
The longer a page has been around, obviously the more links it should have. Older pages tend to carry more authority than new pages.

Link Age:
The age of a link is also important. A link that has been in place for a long time will naturally carry more weight than a new link.

Link Origin Age:
The age of the page that links in can also be importance. As you move along the link origin page, each reduces in importance, page, site and domain age seem to .

There is no known formula for these age factors; however age does in to calculation when the search engine algorithm assesses your page. Some things cannot be changed. Some can be planned. For example, if you are planning an online involvement in the future, registering a domain name now help may offer some aging point down the track.

The other area that may be influenced by your SEO strategies is in the selection of sites to link into yours. Select domains and pages that have some history and they may add a fraction more to your rankings.