Whether it is Google analytics or some other technology (such as Go Stats) you use, it is always important to track what is happening on your website. If you have pages that need help your analytics information will become very important. Good analytics monitoring will also allow you to really leverage your online marketing efforts.
Here are some things that I like to do when looking at my analytics information.
Keywords: Take a look at what keywords are pulling in visitors to your website. If you are a freshly new launched business it might take some time for this area to start filling in but eventually you are going to see keywords and phrases that are pulling in your visitors. Search for those keywords and take a look at what is ranking. If they are internal pages, your home page or even blog posts you can now revise those pages to make them even stronger. Take a look at what else is ranking around you for those search terms and see if there are any places you can leave a comment. Those comments plus your rankings will allow your brand to build nicely in those particular search results.
Pages: Go through your data and find out what pages of your website are ranking and which ones are not. The ones that are clearly ranking and generating visitors can now be tweaked for other types of conversions. All of a sudden you have a new portal that you didn’t expect to rank and now you might be able to tweak that page out to increase conversions. Add a lead form, a phone number or whatever your goal of that page is.
Posts: If your data tracks your blog posts you can now see which blog posts rank the best and you can start to push those specific blog posts a bit further through the social channels. If you have blog posts that are starting to really develop some steam and you have never really done much with them now is the time to take those posts and leverage them. Allow them to grow even more in power.
Analytics information can always be used to your advantage. Do not just look at the data and see how many visitors you get. Analyze where the visitors are coming from and what page they are using to get there.