Some of you will remember the day when you could Google “miserable failure” and be taken to the White House website bio of President George W. Bush. It’s called Google Bombing and it was all too real, and worked like a charm. Web pages were ranking for keywords that didn’t even appear on the page itself. All because of the anchor text of the links pointing in.
Anchor text is the text that is used within a hyperlink from one page to another. The best way to link from Page A to Page B is to use the primary keyword that appears on Page B as your anchor text. That anchor text goes a long way to ensuring that you rank highly for your important keywords and for webmasters who have performed link building campaigns around effective anchor text, they’ve been able to see great results, many times taking pages buried deep within the SERPs all the way to page 1. Anchor text is one of the most powerful tools in your search engine optimization arsenal.
While Google Bombing may have worked for awhile, the best anchor text has always been the use of keywords that already appear on a web page. It is possible to rank a web page for two or three important keywords or phrases just by performing that many link building campaigns focusing on separate but equal anchor text phrases. It takes planning, but your anchor text can improve your search rankings tremendously.