Comments on: How Anchor Text Can Make Or Break You

By: Dia Adrian Syah

Dia Adrian Syah — Thu, 29 Jan 2009 15:56:23 +0000

Anchor is very important for improve rank and good information for improve my blog

By: » Should You Use “Click Here” As Anchor Text? Search Engine Optimization Journal - SEO and Search Engine Marketing Blog

Tue, 20 Jan 2009 12:25:12 +0000

[...] and importance of inbound link anchor text. That’s why we’ve devoted so much time to the topic on this blog. But there is more to inbound linking than the choice of your anchor text. That is [...]

By: James Mangosteen Dean

James Mangosteen Dean — Tue, 20 Jan 2009 04:12:28 +0000

Re: Matt & Nick

And statistically that should also include some of the infamous “CLICK HERE”s.

James Mangosteen Dean

By: Nick Stamoulis

Nick Stamoulis — Mon, 19 Jan 2009 14:59:49 +0000

Matt, yes. For sure you want to vary your anchor text.

By: Matt Inertia

Matt Inertia — Mon, 19 Jan 2009 12:15:35 +0000

But what about varying anchor text? This is something i always do to try and make the linking look natural. I occasionally add a full url link (if you’ve properly optimised your page names and architecture then this should have keywords in it).

By: Chris Lang

Chris Lang — Mon, 19 Jan 2009 11:13:26 +0000

You are very correct Nick. If the words or word string, or better yet, the exact phrase does not appear on the page then the page will not rank for the phrase used in the link text.

We have tested this a number of ways in social media and you are exactly correct. However there are a number of ways to change what appears on a page today.

You have been reading my stuff for a while now, can you guess how I could alter a page the I do not own? In fact I have done it a number of times.

Oh, look I am doing it now……

By: Dave Abernethy

Dave Abernethy — Mon, 19 Jan 2009 08:41:37 +0000

Great reminder to us all, Nick. It’s also worth remembering that we are not talking just about linking to home pages. We need to to deep link to other pages and cross link within a site too.

By: Scott

Scott — Mon, 29 Dec 2008 19:45:39 +0000

Agreed Nick! Anchor text is and has been a powerful component of link building and can greatly influence ranking. Marketers and those executing SEO need to be careful with anchor text so that it doesn't appear artificial and abused. Diversifying the anchor text to a primary landing page is important as is diversifying link types and partners. There is growing sentiment that the strength of anchor text will start declining due to the ability for exploitation but that should not deter anyone from leveraging this powerful technique. If one examines their backlinks through Yahoo Site Explorer while using some of the nifty Wordpress plug-ins, they can quickly assess how diverse their anchor text is. This is also accessible through Google Webmaster Tools. An in-house audit or outsourced seo site audit should help identify weaknesses, strengths, opportunities and threats as it relates to diversified anchor text & link building.