Listen to some experts and search engine optimization is the Force. Go against it at your own risk. But is there ever a time when you can make a website work – that is, make it profitable – without SEO?
Can you shun the SEO business and still make money?
Generally, I’d never encourage anyone to dismiss with on site optimization principles when building a new site, but there are times when SEO just isn’t going to help you reach your goals because of it building and long term nature. Of course, one could take the argument that good content is far more important than SEO anyway, but that’s a different discussion altogether. The real issue to building a successful website without optimization is far greater than the mere “content is king” argument.
Let’s examine this theory:
You may want to build a Web 2.0 property that is social in nature and relies on AJAX and other dynamic code. That’s fine. But how will you promote it? Unless you have a plan for promoting your Web 2.0 property outside of the search engines you may want to optimize your site. But you can be successful without the optimization if you are willing to use other tools of self promotion, such as:
In short, optimization is not the only way to promote a site. It’s one effective way. But if you want to take full advantage of the online promotional mechanisms at your fingertips, in all but rare cases you should not incorporate SEO into your marketing plan for your business.