Comments on: What Will The Authority Of The Future Entail?

By: Nick Stamoulis

Nick Stamoulis — Fri, 29 Jan 2010 02:10:38 +0000

Hi Joesph,

I think that some of what you are saying makes sense but I disagree with most of your comment. Social media marketing works extremely well for most B2B markets and do indeed fit into an ongoing link building program. However, there are some niche industires, such as the plastic molding company example you mentioned that social media may not work as well as another B2B industry, such as a technology or marketing industries where social media marketing has become a staple.

Anyway, thanks for sharing your thoughts and for reading,
Nick

By: Joseph Xavier

Joseph Xavier — Thu, 28 Jan 2010 19:43:33 +0000

I’m not convinced. While this prediction may offer some serious food for thought in business to consumer marketing, business to business marketing is often not impacted by social media marketing. I know, I know, them’s fightin’ words for electronic marketers, but consider the following scenarios: A company that makes the netting that holds magazines on the back of airplane seats, or the plastic moulding for the airplane’s interior walls, or the hydraulic fluid that moves the flaps on the wings and tail. There are no hydraulic fluid blogs, nobody’s twittering about next generation airplane magazine nets. But these manufacturers still use the web, pay attention to SEO on their site, backlink from industry publications and trade shows, etc. to improve their google rank. Many products and services in the B2B realm don’t necessarily lend themselves to social media-based marketing.

By: rita

rita — Thu, 28 Jan 2010 19:19:12 +0000

I guess we’ll just have to keep doing what we’re doing and hope we’re heading the right direction.