http://www.searchengineoptimizationjournal.com/b2b-content-strategy/ Mon, 13 May 2013 21:06:04 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.searchengineoptimizationjournal.com/b2b-content-strategy/comment-page-1/#comment-515115 Russell Morling Wed, 10 Aug 2011 08:36:36 +0000 http://www.searchengineoptimizationjournal.com/?p=14173#comment-515115 Hey Nick,
I’ve been working with a few of my clients on developing B2B content marketing strategies and your post certainly reaffirms the approach I’ve been taking with them.
I’ve been looking at the whole content issue using my 4 Ws of Content Marketing:
Why Are You Creating the Content?
What Type of Content are you producing?
Who are you Talking To?
Where is the content going to be used?
Looks like we’ve got some very similar ideas around B2B content marketing and I’d like to hear your opinions on my approach, as it seems to fit quite nicely with your ideas.

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