Many clients just want to hire an SEO and they think you will “fix” their search rankings. When you tell them that it’s going to be a lot of work, that they need fresh content to stay alive in the search engines, some clients don’t believe you. Unfortunately they have read somewhere that there’s a company in town that can get them onto the front page of Google fast, or they believe that you don’t know what you’re doing because it seems too simplistic.